Intro to Philosophy Essay Example | Topics and Well Written Essays - 1250 words

Intro to Philosophy - Essay Example The present paper will uncover the claims of science wherein it does not acknowledge the existence of souls. Moreover, the current study will also take the adage of the religious side wherein they hardly believe with their fundamental faith to a supernatural human being as the master of souls. Thence, every single question to what composes the soul with its possible or impossible existence will be recovered in this paper as the questions will then serve as a justification with regard to how the unanswered questions reveal the perspective of this paper. Scientific Claims â€Å"God did not create life, science created life† (Sanders 237). Such line adheres to the importance of science. It opposes the religious rites and faith of the Christian society. However, the science claims that the evolution itself speaks of how a person could be influenced to what the people in the society dictate which could made them think of a wishful unstoppable life with the concept of soul (Grange 1 6). The scientific studies claim the connection of one’s mental usage of mind in which people use this for the purpose of thinking outside the boundaries of what one loves to think about (Goetz and Taliaferro 152). Accordingly, the soul does not exist because the body makes its own physical features worthy enough to be used as actions will be made and as a person could be able to act what is accordingly reasonable with purpose. Asma claimed that it is the way of science that soul is unclear and unknown because scientists could not prove or see it even in a microscopic way (qtd. in Goetz and Taliaferro 157). The field of science does not believe that a certain word or thing could exist when evidence is not seen. Science did not see anything that would serve as a proof like how invisible the soul is towards how the humanity exists. They believe that souls are definite in terms of how an individual’s mental set of mind primes the body on the proper actions that must be ta ken. Scientists then perceive that soul is just part of a person’s mental structuring in which the body could interact with (Goetz and Taliaferro 157). This could mean that scientists believed that it is the choice and option of every human being to think how soul can be interpreted in one’s set of beliefs. They tend to mean that people dictate their minds to choose on what is proper and inappropriate to believe. To believe in the existence of the soul that would be independent from one’s own body distinguishes that a person believes even when he does not see it. This is what science contradicts about because they could only hear the soul in the dictates of every human being, and they could not justify it in the means of their own practical activities and measurements. Religious Claims What the science claims is contradictory in the field of religion. St. Thomas Aquinas and St. Augustine believed that souls are independent from the body because of the omnipresen t God (Goetz and Taliaferro 30). Christian testaments (old) before in the Christian Medieval period emphasized this notion that souls are not snared inside the body. Religious faiths believe that souls are free and endless because God is the ultimate beholder of it. Every human being deserves to be less humane when death came across their lives because the religion took beneath on what the supernatural power of God condemns. Religion believes that

Rhetorical analysis Essay Example | Topics and Well Written Essays - 750 words - 2

Rhetorical analysis - Essay Example The author of the tube effectively uses pathos and logos to convince students that they should stop drinking bottled water because it harms their finances, health, and environment. The rhetorical situation concerns the purpose of the video’s author, which is to persuade University of Arizona students that they should stop drinking bottled water because of the belief in bottled water’s numerous bad effects on drinkers and the environment. The author is a student of University of Arizona. He studied the pros and cons of bottled water using legitimate references. He concludes that bottled water’s disadvantages outweigh its advantages. The context includes the bottled-water drinking culture that is popular in developed countries, as well as in the university campus. The exigence is that not many people are aware of the negative impacts of bottled water, especially when clean tap water is available. The author wants to correct this lack of awareness through a YouTube video. The genre is through YouTube because it is easy to use and can reach a large audience. Since target audiences are common YouTube users, the author can access them through this video. The video can also include emotional elements that cannot be easily added to print materials, such as music and changing images. It is a genre that can have a large appeal to students. Furthermore, the author seeks to influence the target audience, who are University of Arizona students, to change their bottled-water drinking habits. Since there are around 40,000 students, the author believes that together, they can make a difference (Zhang). If they stop drinking bottled water every day, they can seriously reduce the effects of bottled water on their health, money, and school community (Zhang). In addition, the relations exist, where consumers have a large impact on the bottled water industry. Individually, they have no power. The bottled water industry is large enough to use advertisements and other marketing promotions to promote the pros of bottled water over tap water, without mentioning the pros of tap water at all. The power of the target audience lies in their number and collective action. Thus, the rhetorical situation relies on the need to resolve the problems of bottled water. The author effectively uses pathos, specifically through music, images, and emotional words, to inform students about the consequences of bottled water and to emphasize their role in stopping it. The music is soothing, as if trying to relax the audience. The aim is to open their minds to the realities of bottled water. The music seeks to emphasize that the beauty of their health and the world rely on their action of drinking tap, not bottled, water. The author also relates statistics to student lives. After computing the cost of drinking bottled water a year, the video says that the expense is equal to a student’s rent payment (Zhang). The result is a strong emotional impact due to t he connection between money spent on bottled water to money spent on rent. Images of students are actively used too to stress student’s participation in bottled water use. The images of happy students at the beginning indicate that they have an active role in ensuring this happiness through not drinking bottled

Simulation of Current Computer Networks

Simulation of Current Computer Networks The current Internet is based on IP protocol and supports only best effort services. With the exponential growth of Internet during the last years, IP networks are expected to support not only typical services like ftp and email, but also real-time services and video streaming application. The traffic characteristics of these applications require a certain Quality of Service (QoS) from the network in terms of bandwidth and delay requirements. We examine three queuing disciplines which are widely deployed and we compare their performance using simulation carried out in OPNET. The queuing disciplines considered in this paper are: First-In-First-Out (FIFO), Priority Queuing (PQ) and Weighted Fair queuing (WFQ). Background: In general, a queue is a line of people or things waiting to be handled, usually in sequential order starting at the beginning or top of the line or sequence. In network prospective packets are queuing in memory buffer of network devices like router and switch. Generally the packets are managed in first in first out fashion. To improve the quality of services different techniques use with the following properties like packets are handled fairly and prioritized properly. Several queuing techniques are uses to manage internet traffic, FIFO, WFQ, PQ. FIFO is common in all the queuing schemes, as it describes the basic method in which packets flow through queues. First in First out Queue (FIFO): FIFO queuing is the most basic queue scheduling discipline. In FIFO queuing, all packets are treated equally by placing them into a single queue, and then servicing them in the same order that they were placed into the queue. FIFO queuing is also referred to as First come, first served (FCFS) queuing. Figure 1: FIFO Queue. Priority Queue (PQ): Priority queuing (PQ) is the basis for a class of queue scheduling algorithms that are designed to provide a relatively simple method of supporting differentiated service classes. In classic PQ, packets are first classified by the system and then placed into different priority queues. Packets are scheduled from the head of a given queue only if all queues of higher priority are empty. Within each of the priority queues, packets are scheduled in FIFO order. Figure 2: Priority Queue. Weighted Fair Queue (WFQ): This is the combination of PQ and Fair Queue. In fair queue the problem is solved some queues may not get serviced because high-priority queues are being serviced. A round-robin approach is used to service all queues in a fair way. In WFQ All queues are serviced so that none are starved, but some queues are serviced more than others. A weight is applied to queues to give some queues higher priority. For example, one queue may get half the available bandwidth and other queues will get an allocation of the remaining bandwidth. Traffic may be prioritized according to packet markings, source and destination IP address fields, port numbers, and information in the ToS field. WFQ weights traffic so that low-bandwidth traffic gets a fair level of priority. If high-priority queues are not in use, lower-priority traffic uses its queues. This prevents high-bandwidth traffic from grabbing an unfair share of resources. WFQ uses an intelligent congestion management solution that provides à ¢Ã¢â€š ¬Ã…“fairà ¢Ã¢â€š ¬Ã‚  sharing of the interface bandwidth between multiple traffic flows. A traffic à ¢Ã¢â€š ¬Ã…“flowà ¢Ã¢â€š ¬Ã‚  (or conversation) is a unidirectional sequence of packets, defined based on the protocol type, the source/destination IP addresses, the source/destination ports numbers (when available), and partially on the IPv4 ToS byte value. For example, an HTTP file transfer between two hosts represents one packet flow, while ICMP packets sent from one host to another represents a second. The WFQ shares this buffer space between all flow queues. Figure 3: Weighted Fair Queue. Problem Solutions Q1: Analyze the graphs we obtained and verify the overlap of the Voice Packet End to End Delay and Voice Packet Delay Variation graphs. Compare the three queuing disciplines and explain their effect on the performance of the three applications. Packets Drop: Figure 4: IP Traffic Dropped for FIFO,PQ,WFQ. For all three cases, Transmission starts at 1 min 45 sec because for all three profiles start at time=100sec=1 min 40 sec and offset for each application from start of profile is 5 sec. Voice client/server rate= 500 packets/sec Video client/server: 130 packets/ sec FTP Client/server: 1- 33 packets/ sec For FTP, TOS=0 For Video TOS=4 For Voice TOS=6 In case of FIFO, there is only 1 queue of size 500 packets. In FIFO there is no priority to any type of traffic. When more packets arrive then transmitted, these are stored in a queue. If queue is full then any incoming packet will be dropped until there is some space in queue. As in case of FIFO there is no priority assigned to any type of traffic , queue will become full in less time because voice packets (500 packets/sec) will fill queue more quickly when router is transmitting other packets (packets of video and ftp client). For PQ, these are queue profile settings depending upon TOS of incoming traffic. For FTP, tos = 0, Priority= low, queue size= 80 packets For Video tos = 4, Priority = medium, queue size= 40 packets For Voice tos= 6, Priority = high, queue size= 20 packets Now PQ, Voice packets have highest priority. After voice, Video traffic has high priority and FTP has lowest priority. Affect of this is less dropped packets in queue because in PQ, each different TOS has different queue. Voice packets have highest priority so they are transmitted as soon as received. So now, ftp and video traffic cannot hold the bandwidth when there is voice packet to send. Similarly video traffic has priority over FTP. Important thing to note is that queue size is low for higher priority queues because low priority traffic need to wait more when there are high priority packets coming. Now for WFQ, Parameters are: For FTP, tos=0, weight = 1, queue size= 500 packets For Video tos=4, weight = 40, queue size= 500 packets For Voice tos=6, weight = 60, queue size= 500 packets Buffer capacity: 1000 packets For WFQ, although queue size is 500 for each queue but WFQ uses shared buffer that means it allows queue size to increase even after 500pkts until buffer capacity is filled. When buffer is full this means interface is in the state of congestion, now the interface starts enforcing the individual queue limits as explained in theory. So at 2 min and 40 sec approx, interface reaches at congestion state, now max size of each queue is enforced to 500 packets and new incoming packets are dropped. After congestion state, as now queue size has been enforced to 500 for each flow, now packets drop increase even a little bit more than PQ because in case of WFQ 40/101 ~= 40% BW is also assigned to Video traffic, So here Voice traffic has to wait when its turn for video packets causing packet loss after queue is full as opposed to PQ where voice traffic does not need to wait. Traffic Received for Video Conferencing: Figure 5: Video Conferencing Traffic Received. Traffic received for Video Conferencing is higher in the case of FIFO as compared to PQ and WFQ at steady state. For PQ, whole channel is occupied by voice packets because whenever there is voice traffic other traffic is stopped hence traffic received for Video Conferencing is less in PQ. Now for WFQ, at start traffic received is higher because system is not in congested state and WFQ is using shared buffer of 1000 packets size as compared to 500 packets buffer of FIFO, but as congestion state is achieved at approx 2 min 40 sec as shown in Fig4. Packet drop increases and now queue size of 500 packets is enforced for each queue. Also video packets are given weight of 40, while voice packets are given weight 60 this means video packets are given less priority which results in less traffic for video in WFQ. Traffic Received for VoIP: Figure 6: Voice Traffic Received. Traffic received for voice is less in case of FIFO as compared to the other two scenarios. FIFO is first come first serve based mechanism, in which no special traffic priority is given to any type of traffic. As in Fig5 In case of FIFO traffic received for Video traffic is more this surely leads to less traffic received for Voice traffic. In this case voice, FTP and video packets have equal opportunity. Now in case of PQ and WFQ, received traffic for voice is higher compared to the FIFO system. In PQ, Voice traffic is given highest priority and these packets are transmitted as soon as they are received, similarly voice traffic is also given priority in case of WFQ by assigning weight 60 as compared to 40 assigned for video traffic. Figure 7: Voice Traffic Received. If we further zoom in the Fig6 to analyze the small difference in the curves of PQ and WFQ for voice traffic. At start voice traffic is same for both, but after approx 2 min 30 sec, traffic received in case of WFQ fall a little bit due to congestion phenomenon in WFQ as already explained above in the report. End to End Delay for Voice Packets: Figure 8: Voice Packet End-to-End Delay. In case of PQ and WFQ, the end to end delays are almost negligible. Reason for such a small delay is the priority given to voice packets in case of PQ and WFQ. In PQ voice packets are given priority by stopping all other traffic when voice packets are coming and in WFQ voice packets are given priority by assigning higher weight i.e. approx 60% of bandwidth is assigned to voice traffic communication. In case of FIFO, there is no priority; all the packets are severed on first come and first out basis. So when there is video or FTP traffic, voice traffic has to wait. At start delay increases sharply, because at start buffer is empty and voice packets are served quickly but as buffer continues to fill up, delay increases because now voice packets has to wait more in buffer . When buffer is full, As in Fig8 at 2 min approx, now delay is approx constant with little variations because buffer is full so every packet has to wait at least until 500 packets of buffer are transmitted before its turn. Delay Variation for Voice Packets: Figure 9: Voice Packet Delay Variation and overlap with Voice packet End-to-End Delay. Packet delay variation is Variance among end to end delays for voice packets. From Fig9, Delay variation is less for PQ and WFQ as compared to FIFO. PQ and WFQ have the negligible delay variation. For FIFO, at start delay variation rises quickly to peak point this is because at start end to end delay variation is greater as buffer is empty and start filling as explained in Fig8 and then end to end delay becomes approx constant around a mean value when buffer is full as explained already in description of Fig8 which is reason why Packet delay variation decreases after peak point. Actually Packet Delay Variation does not only depend upon previous delay value. It is the cumulative effect of all the previous packets as we have already researched on it in period 2 Voice over IP delay measurements paper assignment in course Internet Services and Traffic Measurements. So as the end to end delay becomes more constant, packet delay variation value falls. In the case of PQ and WFQ delay variation is very small because end to end delay is very small; also there is no variation in end to end delay because voice packets are given highest priority in Both PQ and WFQ. Q2: In the implemented project, edit the Queues object and check the profiles assigned to the FIFO, PQ, and WFQ discipline. For each profile answer the following questions: How many queues are associated with each discipline? Table 1: Number of queues in each configuration Queue Configuration Number of queues FIFO 1 PQ 4 WFQ 8 In this lab, we used ToS to identify the priority and weight for the PQ and WFQ disciplines. What are the other parameters that can be used to identify the priority and weight? Protocol, Port and DSCP are the other parameters that can be used to identify priority and weight. In PQ, how are queues configured to serve different ToS values? Router identifies priority based on TOS field of the incoming packets and sort incoming packets in appropriate queue based on TOS. Table 2: PQ queue configuration Queue Priority Label ToS Queue Size 0 Low Best Effort(0),Background(1) 80 1 Normal Standard(2),Excellent(3) 40 2 Medium Steaming Multimedia(4),Interactive Multimedia(5) 60 3 High Interactive Voice(6),Reserved(7) 20 In WFQ, how are queues configured to serve different ToS values? In WFQ, weights are assigned to serve different TOS and TOS field of incoming packets is checked to route them in a specific queue and queues are served based on weights. Table 3: WFQ queue configuration Queue Weight ToS 0 1 Best Effort 1 10 Background 2 20 Standard 3 30 Excellent Effort 4 40 Streaming Multimedia 5 50 Interactive Multimedia 6 60 Interactive Voice 7 70 Reserved Q3: Compare queuing delay for all queuing disciplines. Queuing Delay for all scenarios: Figure 10: Queuing Delay for each configuration. From Fig10, FIFO has the worst queuing delay which is higher than the PQ because in case of FIFO there is only one queue and packets are served on first come first served basis. When there is other traffic, packets has to wait in queue. There is not much difference between the PQ and WFQ queuing delay. PQ has slightly higher queuing delay as compared to WFQ because PQ gives highest priority to voice traffic and when voice packets are coming then all other (Video and FTP) packets have to wait in queue while in case of WFQ each queue has a share in BW and packets in one queue does not disturbs the right of other queues to transmit. Specifically, in our example, there are more voice packets in traffic as compared to video packets. So assigning a weight of 60 to voice as compared to 40 for video justifies it. Conclusion In this lab, by using three different types of traffic, we analyzed the effect of different queuing systems on network performance in terms of packet loss, end to end delay and delay variation. In case of FIFO packets drop is greater as compared to PQ and WFQ. FIFO does not utilizes any priority scheme it works on first come first server basis ,when queue is full , incoming packets are dropped unless there is some space in queue. PQ gives priority to specific type of traffic, it is good when one type of traffic is very time sensitive and important and remaining traffic does not demand any special timing limits. PQ fails when there are many different types of traffic which are time sensitive because PQ does not shares Band Width equally with all types of traffics, So highest prioritized traffic can jam the rest of communication. WFQ is the combination of FIFO and PQ where bandwidth is shared between all queues and each queue get its turn in a round robin fashion. We concluded after analyzing graphs of different queues PQ and WFQ queuing system has very small end to end delay and delay variation which is required for real time applications where traffic is time sensitive e.g. VoIP or Video Conferencing.

50s TV :: essays research papers

This is a revolutionary invention that is compared to the Light Bulb. It is large box with shades of black and white that replaced the every day listened to radio by a mile. What is it you say? It is the Television. This new device brought the images of the world to every home of America replacing the only listened to radio shows easily. As popular as the radio shows were this new addition of picture made TV shows soar in popularity. With a variety of shows ranging from Westerns to Game Shows the TV was unquestionably to invention of the decade all thanks to the outstanding competitive broadcasting of the TV Shows. Although their were many great shows in there 50’s a few stand out from them all, â€Å"I Love Lucy† maintaining 4 number 1 spot rankings, Gunsmoke with 3 number 1 spot rankings, and The 64,000 Dollar Question.. Gunsmoke the king of all Western Shows was the longest running Western of all time, and was also televison longest running series with continuing characters. "Gunsmoke" was about a Mrshell by the name of Matt Dillon ,stared by James Arness, in the frontier town of Dodge City, Kansas in 1873. His kindly companion was Doc Adams , played by Milburn Stone, was the town physician who spent many hours chugging beers at the Longbranch Saloon, owned and operated by the shapely Kitty Russell, who was always attracted to the marshal. In the 50’s a new type of show became huge. This type of show was called â€Å"Game Shows†. These gave prices to lucky contestants who would answer correct questions. The biggest of these Game Shows was The 64,000 Dollar Question. Although many loved it, it was still fixed, and so were many other game shows to. The producers of these shows would give the answers to the most likeable contestants so they would win.

Ampalaya Cupcake

INTRODUCTION Cupcake is considered to be one of the best and popular desserts in the world. It was then introduced in the United States in the 19th century, and it was revolutionary because of the amount of time it saved in the kitchen. The name of the cupcake originated from the two theories: the cakes were originally cooked in cups and the other one the ingredients used to make the cupcakes were measured out by cups (Food Timeline Web).On the early part, cupcakes were called â€Å"number† cakes, for reasons that they were easy to remember by the measurements of ingredients it took to create them but today cupcakes have expanded to a wide variety of ingredients, measurements, shapes and decorations. Cupcakes were convenient because they cooked much quicker than larger cakes. When baking was down in hearth ovens, it would consume a lot of time to bake a cake, and the final product would often be burned. Since their creation in 20th century, cupcakes have become a pop culture t rend in the culinary world.They have spawned dozens of bakeries, devoted entirely to cupcakes that have popped up all over the country, and not just in metropolitan cities. Chefs and bakers publish books with decorating tips and fancy ideas for ingredients to use in cupcake. Food magazines publish special issues with full-color photography and recipes submitted all over the country. Blogs are also updated every day with cupcake news and recipes Due to this phenomenon the BBS Corporation decided to innovate the cupcake to have twists not only with its taste but also with its nutritional value content as well.Ampalaya will be our main ingredient. Ampalaya or Bitter Melon/Bitter Gourd is a vegetable that grows in Asia, the Caribbean, East Africa and South America. People eat it as a food as well as use it for medicinal purposes to help treat conditions including diabetes, cancer and viral infections. Bitter melon affects certain hormones, including insulin and leptin. Due to its bitter taste many people don’t like to eat Amplaya even though it is healthy. As a result of this, The BBS Corporation decided to put different flavors of fruit jam such as strawberry, banana and mango jam as our minor ingredients, with this many lients will be interested on ordering our product and will be at the same time enjoying and benefited on the convenience of eating our Ampalaya Cupcake. Thus, our clients will be more health conscious and will not hesitate to consume vegetable and pastry that are getting rid off before. With this the BBS Corporation with one of its vision is to always exceed expectation and become the best in Class by making things happen and getting things done. BITTER BETTER SWEET CORPORATION MISSION-VISION MISSIONThe BBS Corporation aims that it will always exceed expectation and become the best in Class by making things happen and getting things done. VISION To be the leading and preferred manufacturer and distributor of Cupcakes in the Philippines tha t would furnish customer's desire for a new unique flavor and taste by consistently serving a unique best tasting, high quality cupcake through fast, efficient and friendly service in a clean, fun and wholesome environment. We seek to promote high quality made products with affordable price adding great taste and health benefits in oneType of Business The Bitter Better Sweet Corporation started in motion with a set of persons who loves to produce new kinds of product related in baking. The six individuals organized to be incorporated and create new invention that is new and fresh to the tastes of every individual. The proponents create its name to make it more catchy and appealing to our customers. The Bitter, symbolizes and defines the characteristic and taste of Ampalaya (Bitter melon/ Bitter Ground) while the Better, defines the health benefits of eating our product.Sweets, represent the chocolate that we will use in the top coat of the cupcake. To the core of passion in baking t he group decided to formulate a brilliant innovation on the conventional cupcake, in line with that the proponents came up with a twist on the product by making the ordinary cupcake became as a Ampalaya Cupcake (Bitter melon Cupcake). Offering this cupcake to our target market it shall integrate the interpretation of every individual that Ampalaya (Bittermelon) is very hard to eat since it has a bitter taste.The proponent has confidence that this kind of product will not be pleasing and appetizing nevertheless it will also have healthy components that will add to its uniqueness and quality prospectively ahead of the rest. Being the first one to discover this kind of product is very enchanting to everyone; the proponents pursue to their plan to start a business and prepare themselves for any risk that they will face on the succeeding years of their business.Through this basis the proponents have the idea to begin a new creation of the BBS Corporation first product, the Ampalaya (Bitt er melon) flavored cupcake that can be competitive enough to the local and global industry. Management Highlights The Management Highlights of BBS Corporation is classified into different departments and these are Administrative, Finance, Marketing, and Production in order to be specifying appropriate and needed skills and information. This will help the corporation work faster, easier, more efficient, and at the same time more productive as each of the department is varied according to their expertise.It will also highlight the make use of the best raw materials that we will purchase from all of our suppliers which have selected under the close supervision of quality control and lowest cost that will be delivered immediately to the different target areas and target market such as the restaurants and cafeteria around the Metro Manila to be specific in Murphy, Cubao in order to keep our product fresh and healthy. Marketing Highlights One of the most important elements of any business is advertising and marketing. Today many businesses fail because they were poorly marketed than for any other reason.The most important element marketing for BBS Corporation shall be its location in the sense that the target market will go by and test the product that we offer for them. The proponents will come up with different strategies such as product, price, distribution and promotion of the product that will surely attract our target market. The proponent can easily attract our target market by advertising on the different types of promotions such as billboards, flyers, posters, social networking sites Financial HighlightsThe Financial Highlights of BBS Corporation shall be responsible on taking care of all financial transactions from the raw materials being used up to the overall operational expenses. The initial capital of BBS Corporation will have the total of ? 2,400,000. 00 the amount shall determine the cost of building up the new business with acquisition of all the ne cessary equipments, machineries, tangible and intangible and other supplies needed for the operation of the business. NAME OF PARTNER| TYPE| CAPITAL| SHARE| Leocadio, Vanessa| Incorporator| ? 480,000. 00| 20% share| Lopez, Ceriena| Incorporator| ? 80,000. 00| 20% share| Lotivo,Raiza Jane| Incorporator| ? 480,000. 00| 20% share| Malana, Charmaine| Incorporator| ? 480,000. 00| 20% share| Mariano, Paula Bianca| Incorporator| ? 480,000. 00| 20% share| TOTAL| ? 2,400,000. 00| 100% shares| Socio-Economic Contribution The BBS Corporation will focus on charity events, environment protection and employment. The corporation will support at least two charity events annually by giving them cash donations amounting of P50, 000. 00. This will be the company’s own way of giving back to the community as the company grows.The charity events that the company will sponsored will be tourism events related. At the same time the charity events at the same time will return help to the company by ma king our product familiar to other potential clients or customers. As environment-friendly company, the company makes sure that proper disposal garbage whether it’s in the production or in the office, will be strictly monitored and supervised by the assigned personnel but also by all the employees working for the company as well as all the incorporators and visitors or guests.The proponents will conduct and endow employment and hiring of more workers that are residing in Murphy, Cubao for the company will be provided as the company grows. A. PRODUCT / SERVICE TO SELL I. Benefits, Features and Advantages The company offers cupcakes that are made up of Ampalaya (bitter melon) which, as we all know, have many health benefits. Fillings are added within these cupcakes which a customer can choose between banana, cheese, mango ; strawberry jam. The company has its own uniqueness in order to make our product marketable and more appealing compared to its competitors. Therefore, BBS Co . rovided a list mainly concerned about the Benefits, Advantages and Features of the product. BENEFITS| ADVANTAGES| FEATURES| BBS cupcakes state that it is healthy because of its incorporation of Ampalaya, which is widely recognized as alternative medicine. BBS cupcakes used dark chocolate in the cupcake for low sugar content. The sugar used will later be turned to energy for the body needs. BBS cupcakes used the Strawberry Jam, a very low in Saturated Fat, Cholesterol and Sodium. It is also a good source of Vitamin C. BBS Cupcakes Used The Banana Jam which majority of the people knows that it is rich in calories, but very low in fats.It contains good amount of health benefiting anti-oxidants, minerals, and vitamins. Lastly is the Mango Jam which is very low in Saturated Fat, Cholesterol and Sodium. It is also a good source of Dietary Fiber and Vitamin B6, and a very good source of Vitamin A and Vitamin C. | The cupcake is the first Ampalaya incorporated cupcake. Providing a unique and new product for clients. BBS cupcakes have health benefits compared to other cupcake brands. BBS cupcakes are appealing for health-conscious people, particularly diabetic. BBS cupcakes have cheaper price with the use of fresh ingredients.The cupcakes are filled with fruit jams that contain nutrients that are essential for the body. | BBS cupcakes provide a new taste because of Ampalaya, without the bitterness. BBS cupcakes can be served as a good dessert for a meal. BBS cupcakes state that it is a healthy product, which provide customers’ cravings and new desires. The products are filled with fruit jams in strawberry, banana and mango which goes well with the Ampalaya cupcake. | TARGET MARKET II. Area Coverage 1. Market Description Cupcakes are no longer just the domain of the school bake sale.Cupcakes are now perfect for all occasions or even without occasion, everyone can have it. Other shops now even offer cupcakes just for pets. With creative designs and delicious fla vors, the dessert is a chic addition to cafes, hotels, restaurants, tea shops and the bakery section of the local grocery store. Made with a few basic ingredients, cupcakes can be made on the cheap and sold at a high margin. With this, the group decided to choose the said product to be sold in Cubao where it is so populated. Big number of people in an area means more demand for food, and this big demand means a greater chance of making sales.The product gives a new twist to every cupcake in the industry which makes it marketable and the bakery in Cubao is very accessible and strategic. By this, we can earn profit in a fast pace and be known around the Metro Manila very quickly. 2. Target Market Profile GENERAL MARKET| PEOPLE/BUSINESS INVOLVED| DESCRIPTION| Middlemen| Sales managers, Purchasing managers, Officers/individuals, Sales Representatives. | . Negotiation will have much less hassle with their help for they can make sure that the buyer of product will get quality products tha t BBS Co. produces. Clients| Direct Sell to Cafes, Tea shops, Hotels, Restaurants and other members of the industry said. | BBS Co. will give attention and will be hands-on in direct selling transactions to these clients. | Direct Consumers| People who will buy from clients. (E. g. students, locals, cupcake lovers)| These people will play a main role in consuming and demanding the product from BBS Co. clients. | III. Consumer / Customer 3. Consumer Buying Behavior Cupcakes offer the taste of a regular-sized cake or pastry in a convenient, portable form and are less expensive, which makes them even more desirable to consumers.They are the new trend in the industry today, especially those in style. But it is said that not all cupcakes are healthy. With these statements, it just says that people have their reason for buying unhealthy cupcake products. The cupcake  trend sweeping retail and in-store bakeries has extended its reach to supermarket shelves. Cupcakes' popularity grew with help from the show  Sex and the City  where the lead characters ate cupcakes at Manhattan's upscale Magnolia Bakery. Before long, cupcake towers began replacing traditional wedding cakes and birthday cakes. Cupcakes are also great for kids because they don’t have to share.Surprisingly, it became one of the reasons of childhood obesity. This was carefully considered by the proponents of this project. They made and formulated a cupcake with a twist of bitter melon which regulates blood and sugar level. The cupcake is affordable, accessible and carefully devised to favor the cravings of the demand and the taste wouldn’t what you think of as a bitter cupcake, well it is not. It is also in a stylish form and could be customized with our consideration if a customer wishes to. This will help to market the product in the target market.To get on with those rival companies, the idea was conceptualized to make the product more appealing and crave-getter. The cupcakes, which are tasty and affordable, are also healthy. Real and fresh bitter melon will be included in the cupcakes so that they will not be just yummy, but also health-wise. The proponents of the study considered such factors to assume how the clients and customers will react to the competitiveness of the product. Cafes like Twinsiescafe in Oregon ; Buttercream coffee and cupcakes in Florida made a cupcake much more than just another sweet treat,  but to be honest, they want to make it a life style.They offer gourmet cupcakes to any variety of cupcakes that goes along well with coffee, making them potential for customers. They want customers and friends can enjoy delicious and fresh cupcakes that compliment with their coffees. That is why cafes are one of our possible clients. Tea Shops, one particular example is Moon Leaf which offers cupcakes as their compliment for their teas. Well, the product that our corporation offers is a healthy one which will be considered to tea shops who prefers a healthy lifestyle for their customers and clients.Just like cafes, the great factor is that buyers want to get quality food and beverage at a reasonable price. In restaurants, a complete meal may come up with cupcake as their dessert. The common desserts are ice cream, fruits, brownies and other confectionery products. Since cupcake fit in this industry, the proponents made restaurants as possible market for the bitter melon cupcakes of BBS Co. The restaurants that will be supplied with the product will then offer them as a dessert or separate product to be sold in their company.The customers in restaurants are primarily not sensitive to price so it will not be a reason to hesitate to the affordable cupcake that is offered. The reason that the proponents chose hotels as a client is that most of them today offer a wide variety of goods as their complimentary product. Those products can also be received by the customers as an appreciation or gift for their stay in such hotels. Sinc e our product is affordable, it would not be a hassle for a hotel company to decide and use them as a premium item or sell them in their restaurant inside the hotel as dessert or separate item.Lastly, small bakeries are considered as client since other bakeries get their product from their suppliers. BBS cupcakes are appealing and affordable which will make the customers want to buy these products. We will target those bakeries that start as a home-based bakery and grow from there. The benefit to this, of course, is low overhead. All those mentioned above are just considerations of what is observed in the customers and their company behavior. The proponents of BBS Co. will make them clients and be considerate of the profitability in managing the operation.To the customers considering their behaviors, the strategic and accessibility should be maintained to make it marketable. B. DEMAND AND SUPPLY ANALYSIS | Historical| Projected| YEAR| 2008| 2009| 2010| 2011| 2012| 2013| 2014| 2015| 2016| 2017| Demand| 3. 7M| 3. 9M| 4M| 3. 6M| 4M| 3. 4M| 3. 3M| 3. 5M| 4M| 3. 2M| Supply| 3. 2M| 3. 5M| 3. 9M| 3. 5M| 4M| 3. 25M| 3. 2M| 3. 45M| 3. 95M| 3. 15M| GAP| 500k| 400k| 100k| 100k| 0| 150k| 100k| 50k| 50k| 50k| Source:http://www. ibisworld. com/industry/global/philippine-bakery-goods-manufacturing. html IV. Historical Demand (Five Years)The proponents have conducted a research about demand for pastries, particularly, cakes and cupcakes. These products are bought every day, especially on occasions and events. Demand for baked and pastry goods is being driven by changing lifestyles. Busy consumers are increasingly quick to buy convenient baked snack foods such as wraps and sandwiches. The global baked goods market has shown rapid recovery following the economic recession, recording strong growth over recent years. Consumers are now willing to spend moderately and demand high quality for their money, an equation for which retail bakeries are a solution.V. Projected Demand (Five Years) Product innovation and healthier products and ingredients are fuelling buyer growth in this industry. Emerging markets represent good market potential as western lifestyles and eating habits continue to be adopted in these regions. During these five years, cupcake companies will have a larger number until it is hard to enter and make this business profitable. This will increase competition for cupcake companies and will result to innovation after innovation and up-down demand because of instability of whom the consumers will buy their products. VI.Historical supply (Five Years) Different small cupcake companies have opened, including suppliers and direct-sellers. The total market size for the Retail and Wholesale Bakeries industry includes supply on all companies. The ‘Great Cupcake Rush of ‘09’, from coast to coast, over the past year the United States has been described as an almost inexplicable spread of cupcakeries around the world. This led the whole world to make cupcake as a business, particularly Asia which includes Philippines. Bakeries can be affected by price swings of the raw inputs. VII. Projected Supply (Five Years)It is predicted that the big growth of cupcake industry will end up on stability of its supply. Growth within the cake decoration stores industry is expected to slow to 3. 7 percent annually over the next five years, according to an October 2011. Smaller number of the said industry will enter this business due to big number of competitors. This forecast represents a dip from the growth that the industry was predicted to have enjoyed during the past five years. VIII. Demand Gap (Five Years) The demand gap shows the difference between supply and demand products.The ability to the market the product are determined by the interaction of supply and demand. C. MARKET RESEARCH IX. Procedure in Conducting Market Research The researchers devised questionnaires that would help in the study for the product in diligently manipulating the market research. These were distributed to available coffee shops, restaurants, bakeries, hotels and tea shops then tallied the results after producing the complete market research. X. Respondents Profile The researchers conveyed the survey on available coffee shops, restaurants, hotels, tea shops or even other small bakeries within Metro Manila Area.XI. Survey Results and Analysis Questionnaires are distributed to complete the market study. Questions are made up of answers that can help in developing the conclusion to the research. Some questions show facts that would answer problems of research that is being finished. SURVEY QUESTIONNARE Name (optional): ___________________________________________ Position: _______________________________ Age: ____________ Company: ________________________________________________ Directions: Do answer the following questions by encircling your best choice. 1. Does your business willing to sell cupcakes particularly made up of Amp alaya, also called as bitter melon? a. Yesb. No 2. ) Have you already chosen supplier for cupcakes? a. Yesb. No 3. ) What quality are you looking to purchase cupcakes from a supplier? a. Tastec. Aesthetic b. Price d. Others (Pls. specify) _______________ 4. ) Approximately, how much are you are you willing to spend to purchase cupcakes from your supplier per month? a. ? 10,000 – 20,000 b. ? 21,000 – 30,000 c. ?31,000 – 40,000 d. Others (Pls. specify) _______________________ 5. What do you prefer for your mode of post payment? a. 15 daysc. 45 days b. 30 daysd. Others (Pls. specify) _______________ 6. ) If possible, do you want our company to be your supplier for these healthy cupcakes? a. Yesb. No (Why? ) _______________________ 7. ) Personally, how many times in the last month have you purchased cupcake per month? a. 1c. 3 b. 5d. Others (Pls. specify) _______________ The following data shows the result of the survey. GRAPHS QUESTION No. 1: Does your business wil ling to sell cupcakes particularly made up of Ampalaya, also called as bitter melon?On Figure 1. 0 shows that 96% are willing to sell Ampalaya cupcake and the remaining 4% refused to sell cupcakes due to managerial reasons. This explain that majority of the respondents are willing to sell Ampalaya Cupcake to the market. QUESTION No. 2: Have you chosen supplier for cupcakes? Figure 2. 0 Number of respondents that already chosen a cupcake supplier On Figure 2. 0 shows that 92% of the respondents have not chosen their supplier it is either they do not have their cupcakes to sell so they have no supplier and others make their own pastries.Only 8% have their supplier. QUESTION No. 3: What quality are you looking to purchase cupcakes from a supplier? Figure 3. 0 Qualities that the Respondents look for in a Cupcake Supplier On Figure 3. 0 shows that most of the respondents refer to the taste of the cupcake which is in 58%, 28% give importance to the price, 8% for the appearance or aestheti c and 6% for other reasons such as location of supplier and quality of the product. QUESTION No. 4: Approximately, How much are you willing to spend to purchase cupcakes from your supplier per month? Figure 4. Price Competitiveness On Figure 4. 0 shows that 46% of the respondents are willing to spend ? 10,000-? 20,000 for purchasing cupcakes per month. While 28% of the respondents are willing to spend ? 21,000- 30,000, as 10% for 31,000 to 40,000 and 16% for other price which all refers to smaller amount among the choices. QUESTION No. 5: What do you prefer for your mode of post payment? Figure 5. 0 Mode of Post Payment On Figure 5. 0 shows that most of the respondents prefer to pay the moment they get the cupcakes they will buy from their supplier which is 46%. 6% prefer 15 -day credit payment and 12% for 30 days. QUESTION No. 6: If possible, Do you want our corporation (BBS Co. ) to be your supplier for these healthy cupcakes? Figure 6. 0 Interest Rate of supplying the product On Figure 6. 0 shows that 96% of the respondents are open to make BBS Co. as their supplier for Amplaya Cupcake while 4% are not open due to they already have a supplier and they don’t want to have a supplier. QUESTION NO. 7: Personally, How many times in the last month have you purchased cupcake per month? Figure 7. 0 Number of Times Purchasing a CupcakeOn Figure 7. 0 shows that as an individual the respondents purchase cupcakes every month. 44% of the respondents said that they buy cupcakes probably 5 times every month, 28% said that the quantity they buy varies every month, 20% said 3 times a month and 8% buy once either in a box/pack or per piece. D. PROJECTED SALES XII. Per Month in a Year SALES PLAN FORECAST for 2013| Ampalaya Cupcake’s Fillings| Month| Ampalaya-Banana Cupcake| Ampalaya- Cheese Cupcake| Ampalaya Mango Cupcake| Ampalaya- Strawberry- Cupcake| Monthly Units| January| 9,380| 9,380| 9,380| 9,380| 37,520|February| 8,954| 8,955| 8,954| 8,955| 35,818| March | 8,440| 8,440| 8,440| 8,440| 33,760| April| 6,500| 6,500| 6,500| 6,500| 26,000| May| 6,000| 6,000| 6,000| 6,000| 24,000| June| 8,693| 8,693| 8,693| 8,693| 34,772| July| 8,440| 8,440| 8,440| 8,440| 33,760| August| 6,495| 6,495| 6,495| 6,495| 25,980| September| 7,160| 7,160| 7,160| 7,160| 28,640| October| 7,155| 7,155| 7,155| 7,155| 28,620| November| 7,690| 7,690| 7,690| 7,690| 30,760| December| 8,635| 8,635| 8,635| 8,635| 34,540| Annual Units| 93,542| 93,543| 93,542| 93,543| 374,170| Packages Sales Plan for 2013|Product| Ampalaya-Banana Cupcake| Ampalaya- Cheese Cupcake| Ampalaya Mango Cupcake| Ampalaya- Strawberry- Cupcake| Annual Units (Box)| Box of 1| 46,802 boxes/ pieces cupcakes| 46,803 boxes/ pieces cupcakes| 46,802 boxes/ pieces cupcakes| 46,803 boxes/ pieces cupcakes| 187,210 boxes/pieces cupcakes| Box of 6| 7,790 boxes(46,740 pieces cupcakes)| 7,790 boxes(46,740 pieces cupcakes)| 7,790 boxes(46,740 pieces cupcakes)| 7,790 boxes(46,740 pieces cupcakes)| 31,160 boxes (186,960 pieces cupcakes)| Total| 54,592 boxes| 54,593 boxes| 54,592 boxes| 54,593 boxes| 218,370 boxes| XIII. In Volume and In PesosThe Sales Plan Forecast for 2013 table shown in Page 17 shows that BBS Co. will keep its product profitable by making the gap between produced and sold cupcakes very small. The cupcakes will be sold for Php44. 00 per piece to our clients. It will give Php39. 00 profit per cupcake. The suggested selling price for their customers will be Php54. 00, giving them a profit of Php10. 00 per cupcake, thus, making the product appealing for the clients because of the profit. They could also sell it for higher price. This graph shows the total sales of BBS Co. in its Ampalaya cupcake in a year.E. MARKETING PROGRAM / STRATEGIES XIV. Practices of Competitors Direct Competitors Cupcakes by Sonja and Blushing cupcakes are identified independent suppliers of cupcakes in different shops and hotels. They are not that well-known like Lemon Square and Sweet Lorraine Bakeshop whic h sell their cupcakes in shops but they have number of places where they deliver their cupcakes, they also sell it from their manufacturing place in pieces or bulks and wholesale. First is Cupcakes by Sonja, Cupcakes by Sonja 1CO3 G/F Serendra Fort Bonifacio Global City Taguig, Metro Manila 632. 915. 2936 32. 856. 0308 [email  protected] com [email  protected] com Cupcakes by Sonja is the first bakeshop in manila to specialize exclusively in cupcakes. They supply cupcakes in restaurants like OpenRice Restaurants. Designed to stir nostalgia among visitors. They only sell cupcakes upon request and with minimum of 12 cupcakes per order. In this bakery, the kitchen runs 24/7 to ensure consistent quality. Everything is handcrafted from scratch and made in tiny batches, with nothing less than ingredients as real premium French butter, Madagascar vanilla and Varlhona chocolate.Preservatives are never used because cupcakes are meant to be enjoyed fresh from the oven. There are 20+ optio ns that can be chosen and it could be customized to suit an event. Blushing Cupcakes Club 650 Libis, beside Shopwise (Main Branch) (02) 986-0704 (02) 664-0538 Website: http://blushingcupcakes. multiply. com/ Bracnch: Sky Garden, SM North EDSA (Near Sky Dome) Blushing Cupcakes was established in November 2006 as a home business catering to friends and referrals only. Then named Happy Cupcakes, the business' clientele started to grow as it distributed cupcakes to different offices, schools and bazaars.On November of 2007, just after a year when it started, the business expanded to set up its first branch in Libis, Quezon City. It was renamed to Blushing Cupcakes. Now, more people get to enjoy their cupcakes. They offer cupcakes of different decorations but mainly chocolate and mocha flavor that can be paired to their coffee product but sold separately. Their company sells the cupcakes wholesale and retail. The style of the cupcakes can also be changed depending on the client’s wants, it can be formed from tower to simply a box of cupcake.Aside from cupcakes, they offer Pastas, Sandwiches, Pizza, Floats and coffee in their main branch only. Indirect Competitors Lemon Square Head Office: 91 Sampalok St. Libtong, Meycauayan Bulacan, Philippines Tel. No. : (632) 983-9417 to 19 Fax No. : (632) 984-9142 Lemon Square's owner Dulce had always dreamed of producing the best-tasting and the highest-quality cupcakes in the Philippines, and to make these available to millions of Filipinos at a very reasonable price. She had worked on the vision for Lemon Square in her college thesis in 1980.Lemon Square had its humble beginnings in 1985 when it started to offer local communities a small selection of homemade-style baked goods. Then newly-married Dulce began baking cakes to sell to her friends. Word-of-mouth soon became the primary driving force for her cakes as demand went through the roof. She and her husband Errol soon had to buy more cake-making machines, hire more people, increase production and enhance its variety to keep up with demand and to cater to the preferences of the market.In 1995, Lemon Square had to thoroughly modernize its operations to keep up with the times. It did so by acquiring a state-of-the-art baking system that enhanced its production and efficiency. Fresh Lemon Square products can be found in major supermarkets, groceries, convenience stores, market stalls, institutional canteens sari-sari stores and snack stands in the major cities and provinces of the Philippines. Only the best local and important ingredients are used, processed through advanced, fully-automated bread-making and packaging machines from Europe.Frostings Cupcakes Trinoma Mall 3rd Level Edsa corner North Avenue, Quezon City Mobile no. : 0922-8790357 Shangri-La, Rustans 3rd Floor Children's Division, MandaluyongCity Mobile no. : 0922-8980271 Their stores are charming showcases of the way they put care and love in the preparation of our cupcakes. From the soft colors of the walls, to the eye-catching display of our delectable treats, to the cheerful elegance of packaging, and the efficient attentiveness of staff, they make sure that their stores eloquently embody firm commitment to superior quality and service.Cupcakes can also be a take home, experience it by getting a few boxes of cupcakes to share with your family or to give to your friends as a delicious gourmet gift. To enjoy Frostings Cupcakes the way they're meant to be enjoyed, one should be sure to protect them from direct exposure to sunlight, to store them in room temperature, and to consume them within a week from purchase. Their cupcakes are made fresh daily by bakers who seriously take to heart the essence of the Frostings cupcake. Each day, bakers competently rise up to the challenge of bringing the best quality cupcakes in the freshest condition possible.They spend the day in the kitchen and stay there as long as necessary to ensure that the quality of the cupcakes i s uncompromised. Sweet Lorraine Bakeshop Manila, Philippines www. sweetlorrainebakeshop. com Sweet Lorraine Bakeshop has their signature in their products, the sweetness, tanginess and creaminess of Cream Cheese Frosting and also sweet, creamy made with natural ingredients of their Butter Cream. They have caramel sauce, honeycomb and lemon curd crushed or drizzled into their cupcakes, cookies and butter cream.They would rather refuse an order if they are unable to source fresh ingredients but sometimes, best ingredients cost the most. They make everything from scratch materials. The bakeshop does not specialize in cupcakes but it is on of their offered products like their Classic Miniature cupcakes made with real vanilla beans, topped with smooth vanilla butter cream, Chocolateaholic Cupcakes, deeply sinful dark chocolate cake topped with silky smooth ganache and chocolate sprinkles and Lemon-drenched Loaf. They also have brownies like Fudge Brownies, the fudgiest richest brownies.B utterscotch Cookies are also offered with buttery caramel and ribbons of chewy and crunchy butterscotch, White Chocolate Cookies, sweet, chewy vanilla cookies with chunks of creamy Belgian white chocolate made from pure cocoa butter and sprinkled with sea salt, and Chewy Chocolate Chip Cookies, highly addictive chewy, buttery cookies made with finest Belgian bittersweet chocolate. This bakeshop is created by Lorraine Nepomuceno. Located in Manila, Philippines and is home-based. Everything is baked fresh upon order without preservatives or stabilizers and from all natural ingredients.To make the products flavorful, they use the best ingredients that are already available for them, this just means the available freshest ingredients. The products are made with the passion on the flavor. XV. Key Success Factors Before opening a bakery there are several important decisions to make. Incorporators should determine how they want to start. They will need to decide how to sell baked goods suc cessfully. The following should be considered: * Making a goal to reach a certain level of profit * Strategic Location * Quality Product * Reliability in delivery Accessibility and Convenience * People skills: Dealing with employees, customers, vendors, etc. * Advertisement Efficiency * Know Competitor’s behavior XVI. Own Marketing Program / Strategies 4. Product Strategy BBS Co. cupcakes are packed and made with essential vitamins and nutrients from fresh Ampalaya or bitter melon, it is also made from vegetable oil which is healthier than ordinary cooking oil. They are also made appetizing and affordable for the market. The packaging that will be used deals with the eco-friendly packaging with the logo of the corporation on it.It would not be an expensive packaging since the product will be supplied and the clients can make use of their own package or plating. The cupcakes will not have its specific name for they will only be mainly supplied and distributed to some businesse s like cafes, tea shops, restaurants, hotels and other small bakeries. Pictures of BBS Co. Ampalaya Cupcakes 5. Pricing Strategy The corporation will make cupcakes to be sold through the manufacturing place and be mainly engaging in direct selling. This means that the cupcakes will be sold in volumes; this will lessen the cost for operations in the company.The packaging is also made plain and low-priced materials but the attractiveness of it will be maintained. BBS Co. is offering price that has very reasonable means for every client without forfeiting the quality of the cupcakes. The lower the operating cost means that this will make the company profit. For the mode of payment, the company will have its business deal to the clients through payment by cash or credit. They can also deposit to the company through BBS Corporation’s bank account. Competitive Pricing among Competitors SIZE| PRICE| Supplier| Single cupcake| Php 54. 00 (Suggested)| BBS.Corp. | | Php60. 00 – 1 00. 00| Cupcakes by Sonja| | Php 65. 00| Blushing cupcakes| 6. Distribution Strategy BBS Co. Ampalaya cupcakes will be distributed to different establishments, especially cafes, tea shops or restaurants within Cubao that sells cupcakes. Direct selling will be implemented to these establishments and it will give advantage for it will lower the supplier’s operating cost and minimize the cost for demand. 7. Promotion Strategy ` a. Sales and Promotion Program Consumer awareness is a special factor to be considered by BBS C. since our product is a new entrant in the industry.We made a plan that will give guarantee to our Corporation that they would reach the projected sales and make it appealing to the market, maintaining the loyalty or the consumers. DATE| SALES AND PROMOTION PLAN| OBJECTIVES| November| Free taste of BBS Co. Ampalaya cupcakes to its target markets. | To promote the cupcakes and get the total number of clients. | December| Start of operation. Discounts for the fir st 10 clients with a least purchase of 50 boxes. | Increase number of clients. | January – March| Free cupcakes for the season for first 10 clients with the least purchase of 50 boxes of cupcakes every week. To make the market aware to our product through printed ads seen by consumers and promotions. | PROMO FOR THE 1st YEAR OF OPERATION| 5% discount for every new clients for their first order. | Gain loyalty and increase number of clients. | WHOLE OPERATION| Credit payment. | Make payment easy for the clients and gain their loyalty. | a. Advertising program Promotion is necessary for a new entrant company to introduce its product to the industry and be appealing to its target market. BBS Co. is implementing business to business selling. We still make ways to let the market familiar about the existence of our company that produces cupcakes. . Public Relations Program INFORMATIONAL:  Complete amount information revealed when it is advertised. Before people become interested in BBS Co. cupcakes they will need to know more information. These include information about the product and public awareness. The company will increase number of Public ads like posters and leaflets. The proponents will also make the company’s own website. With more information people can better decide whether or not they want to further their interest. ATTITUDINAL:  Getting the name out there and creating awareness is important along with informing potential buyers of the product and services.Information will do nothing without a sort of persuasion. Thus, the company want audiences to walk away with a positive attitude and desire for more information. This will increase curiosity. BEHAVIORAL:  To increase audience’s intent to purchase the product, the company will do its specific objectives. An objective to change the behavior of potential buyers is first and for most the intent. After spreading awareness and changing the initial attitudes of audiences, the final goal is to make people  want  to buy the product and then finally purchase. F. Marketing/ Selling Expenses The table underneath shows the marketing expense of BBS Co. or the first year of its operation. After this year the annual expense will only retain the expense for print ads, cash donations and website, amounting Php70, 500. 00 per year. BBS Co. will have survey and free taste of Ampalaya cupcakes to its projected markets. In the opening of the company, discounts for the first 10 clients with least purchase of 50 boxes will be given. For the next 3 months, there will be free cupcakes for the season for first 10 clients with the least purchase of 50 boxes of cupcakes every week. For the 1st whole year, 5% discount for every new clients for their first order.The schedule below shows when and how much will be the expenses for marketing the product. | Nov| Dec| Jan| Feb| Mar| Apr| May| Jun| Jul| Aug| Sep| Oct| Cost| Leaflets| ? | ? | ? | | ? | | | ? | ? | ? | | | P3,000| Billb oard| ? | | ? | | ? | | ? | | ? | | ? | | P10,000| Posters| ? | | | ? | | | ? | | | ? | | | P7,500| Discounts| ? | ? | ? | ? | ? | ? | ? | ? | ? | ? | ? | ? | P18,000| Website ;Facebook| ? | ? | ? | ? | ? | ? | ? | ? | ? | ? | ? | ? | Free| Free Taste| ? | ? | ? | | | | | | | | | | P3,500| Cash donations| | ? | | | | | | | | | | | P50,000| Free Cupcakes| | ? | ? ? | | | | | | | | | P15,000| Total Cost| P107,000| A. Technical Production Description BBS Corporation is very popular in producing Ampalaya Cupcakes with high quality and consumers can assure that the company’s product have gone through proper process before producing it out to the market. The company will be known to its healthy and delicious cupcake all over the Philippines. For generations, Ampalaya or Bitter Gourd has been part of the traditional herbal medicines and has been attributed to alleviate or cure a wide variety of ailments, and BBS Corporation is found to be more potent.That is why, the team decided to use Ampalaya to be one of our ingredients in making cupcakes and its benefits to capture a large number of consumers. The team added fillings to make the company’s cupcake more nutritious like; Cheese that is very good source of calcium. It is a well-known fact that calcium helps build strong bones and helps fight against osteoporosis. Another filling is the Strawberry Jam, a very low in Saturated Fat, Cholesterol and Sodium. It is also a good source of Vitamin C. The Banana Jam which majority of the people knows that it is rich in calories, but very low in fats.It contains good amount of health benefiting anti-oxidants, minerals, and vitamins. Lastly is the Mango Jam which is very low in Saturated Fat, Cholesterol and Sodium. It is also a good source of Dietary Fiber and Vitamin B6, and a very good source of Vitamin A and Vitamin C. People should know that Ampalaya contains a mixture of flavonoids and alkaloids make the Pancreas produce more insulin that controls the blood sugar in diabetics. Aside from Ampalaya’s medicinal value, it is a good source of vitamins A, B and C, iron, folic acid, phosphorous and calcium.It is also rich in antioxidants that protect the cells of the body from damage of free radicals. In making Ampalaya cupcake, we only use a little amount of sugar and chocolate to slightly eliminate the bitter taste of Ampalaya. The consumers can expect that our product, Ampalaya Cupcake will not only give a simple cupcake that people can eat anytime and anywhere but a cupcake with nutritional value of Ampalaya. B. Production/Operation Process * Preparation of Raw Materials and ingredients * Mixing and Baking of all the Ingredients * Quality Control and Inspection Packaging and Storing * Delivery i. Step by Step Procedure Step 01: Prepare all the ingredients and raw materials needed Step 02: Preheat oven to 350 degrees Step 03: Line cupcake pans with paper liners Step 04: Combine all dry Ingredients in a large mixing bowl. Mix at low speed for 30 seconds, scrapping bowl constantly while mixing. Mix at high speed for 3 minutes, scraping bowl every minute Step 05: Add eggs and mix again until the color changed into dirty white. Add liquid food color if desired.Step 06: Pour batter into cupcake liners until they are 1/2 to 2/3 full and add the fillings. Step 07: Bake for 20 to 25 minutes or until toothpick inserted in center comes out clean Step 08: Cool 10-15 minutes in pans then move to wire rack to cool completely Step 09: Melt the chocolate bar using double broilers, stir it until it melts and add condensed milk Step 10: Add butter in melted chocolate for glossy texture Step 11: Pour the melted chocolate in cupcakes and make designs using mini mallows, rainbow sprinkles, nips or flower (candy)Step 12: Package properly and keep it in a cool temperature. ii. Duration per Step per Batch Duration per Production| Mixing Duration| 15 minutes| Baking Duration| 20 minutes| Packaging Duration| 60 minutes| Checking Durat ion| 15 minutes| Total Number of Production per Bake| 816 pieces| Total Time Duration| 1 hour and 50 minutes| iii. Labor and Machine Requirements per Step Steps in Production| Laborer| Equipment| Step 1: Mixing all the ingredients needed to make Ampalaya Cupcakes. | Mixer| Mixer| Step 2: After mixing all the ingredients, baker will bake it to transform it into a cupcake using oven with necessary time duration. Baker| Oven (accommodates 34 trays)| Step 3: After baking, the packager will place the cupcakes in their respective boxes. | Packager| Cupcake Box (Packaging)| Step 4: Quality Control Inspectorwill check the quality and number of products for producing it out to the market. | Quality Control Inspector| Boxes Checked| Step 5: If the products are already checked, It will be deliver to customers by the delivery boy. | Delivery Boy| BBS Corp. Delivery Truck| C. Production Schedule i. Monthly Schedule Monthly Units Plan for 2013| Ampalaya Cupcake with Fillings|Month| Ampalaya-Banan a Cupcake| Ampalaya- Cheese Cupcake| Ampalaya Mango Cupcake| Ampalaya- Strawberry- Cupcake| Monthly Units| January| 9,389| 9,389| 9,389| 9,389| 37,556| February| 8,958| 8,959| 8,958| 8,959| 35,834| March| 8,445| 8,445| 8,445| 8,445| 33,780| April| 6,506| 6,506| 6,506| 6,506| 26,024| May| 6,008| 6,008| 6,008| 6,008| 24,032| June| 8,702| 8,702| 8,702| 8,702| 34,808| July| 8,445| 8,445| 8,445| 8,445| 33,780| August| 6,505| 6,505| 6,505| 6,505| 26,020| September| 7,164| 7,164| 7,164| 7,164| 28,656| October| 7,163| 7,163| 7,163| 7,163| 28,652| November| 7,696| 7,696| 7,696| 7,696| 30,784|December| 8,641| 8,641| 8,641| 8,641| 34,564| Annual Units| 93,622| 93,623| 93,622| 93,623| 374,490| Annual Packages Plan for 2013| Product| Ampalaya-Banana Cupcake| Ampalaya- Cheese Cupcake| Ampalaya Mango Cupcake| Ampalaya- Strawberry- Cupcake| Annual Units (Box)| Box of 1| 46,822 boxes/ pieces cupcakes| 46,823 boxes/ pieces cupcakes| 46,822 boxes/ pieces cupcakes| 46,823 boxes/ pieces cupcakes| 187,29 0 boxes/pieces cupcakes| Box of 6| 7,800 boxes(46,800 pieces cupcakes)| 7,800 boxes(46,800 pieces cupcakes)| 7,800 boxes(46,800 pieces cupcakes)| 7,800 boxes(46,800 pieces cupcakes)| 31,200 boxes (187,200 pieces upcakes)| Total| 54,622 boxes| 54,623 boxes| 54,622 boxes| 54,623 boxes| 218,490 boxes| D. Labor Requirement Labor Requirement for making and producing Ampalaya cupcakes are the following; Mixer is a person who mixes all the dry and wet ingredients as the first step in making Ampalaya Cupcake. Baker is a person who will taste and bake the cupcakes using oven only after the mixer finish his/her job. He/she will also be responsible for checking the quality of all the ingredients that will be using. Packager is a person who will place the cupcakes in the respective boxes only after the baker done the process of baking.Quality Control Inspector is a person who will count the number of units that the BBS Corporation will produce as well as the quality of the finished products. De livery Boys are the person responsible for delivering the cupcakes with care to all the costumers only after the checker had counted all the units. Security Guards are responsible for keeping the property safe 24/7. Man Powers| Number of Man Power| Mixer| 2| Baker| 2| Packager| 2| Quality Control Inspector| 1| Delivery Boy| 2| Security Guards| 2| TOTAL| 11| E. Machinery/Equipment Requirement EQUIPMENT| DESCRIPTION| QTY| PRICE(PHP)|Exhaust Fan| Capture smoke and draw out stale or impure air from the production area, also used for ventilation. | 1| 5,500| Gas Range| This type of stove combines different ways of fuelling the cooking, for the purpose of different types of cooking. | 1| 10,000| Gas Tank| Large gas tank used for cooking| 2| 5,360| Generator| A device that supplies electricity during power outages. It provides continuous power to use the essential appliances| 1| 55,000| Mixer| A machine that mixes large amount of ingredients at a desired speed| 1| 23,000| Oven| Used for ba king or roasting.It can be heated by electricity, gas, oil and coal. It accommodates 34 trays| 1| 80,000| Transport Cabinet| An enclosed cabinet used to keep food warm, proof dough or transport large amounts of goods from one area to another. It can accommodate 50 trays. | 1| 7. 000| TOTAL| PHP 185,860| DELIVERY EQUIPMENTS EQUIPMENT| DESCRIPTION| QTY| PRICE(PHP)| Push Cart| Use to carry or transfer large amount of orders/boxes| 2| 3,600| Van| Four wheel vehicle use to deliver large amount of orders in a far location| 2| 350,000| TOTAL| PHP 353,600| PRODUCTION SUPPLIES ITEM| DESCRIPTION| QTY| PRICE(PHP)|CUPCAKE MOLDER| Used to mold and hold the amount of product| 50| 24,950| ROUND CUPCAKE MOLD| Use to present and hold the amount of product| 50,000| 25,000| HEART SHAPE CUPCAKE MOLD| Used to present and hold the amount of product during February| 50,000| 25,000| Baking Chopping Board| A durable board used to place the material to be cut| 4| 600| Clean Up Cloth| Use for cleaning and dry ing wet surfaces in the production or office area| 20| 100| Face mask| Worn in the face for protection during working hours| 2(By Box)| 260| Gloves| Used by the employees in the production area for their protection and sanitation during working hours| 2(By Box)| 200| Liquid Dish Soap| Concentrated liquid soap used only for washing the dishes| 3| 180| Liquid Hand Soap| Concentrated liquid soap used to wash hands after human defecation or urination and before working with the production| 3| 200| Measuring Cups (Liquid)| Used primarily to measure the volume of the liquid or solid baking ingredients| 4(by set)| 600| Measuring Cups (Dry)| A dry measuring cup is used for measuring solid cooking ingredient| 4(by set)| 400| Measuring Spoon| A spoon kitchen utensils used to measure the amount of an ingredient, either liquid or solid| 4(By set)| 400| Mixing Bowl| It is a bowl used for mixing ingredients. | 5| 1,750| Oven Gloves| Used o hold the hot tray and also for the employees protection| 10(By Set)| 550| Spatula| A heavy duty rubber spatula is a super b object for scrapping ingredients from the surface of the mixing containers| 5| 1250| Paper Wrap| An Eco-friendly paper used for sealing or covering the food| 1,000(By Roll)| 12,000| Tray| Kind of non sticky material where cupcakes are laid before putting up in the oven| 40| 3,000| Masking Tape| Used to seal the paper wrap to the foil| 1(By box)| 630| Hairnet| Used to hold the hair and to prevent from contaminating the food| 1(By plastic)| 150| TOTAL| | PHP 94,220| SUMMARY OF EXPENSES| PRODUCTION EQUIPMENT| PHP 185,860| DELIVERY EQUIPMENT| PHP 353,600| PRODUCTION SUPPLIES| PHP 94,220| TOTAL| PHP 633,680| F.Raw Materials Requirements All-purpose flour | PERIOD| QUANTITY| PRICE/KILO| WHOLE (1260Php/SACK of 50KILOS)| | Day| 27 kilos| PHP 25. 20| PHP 176. 40| | Week| 189 kilos| PHP 25. 20| PHP 4,762. 80| | Month| 810 kilos| PHP 25. 20| PHP 20,412. 00| | Year| 9,558 kilos| PHP 25. 20| PHP 240,861. 60| White Sugar | PERIOD| QUANTITY| PRICE/KILO| WHOLE (1850Php/SACK of 50KILOS)| | Day| 9 kilos| PHP 37. 00| PHP 333. 00| | Week| 63 kilos| PHP 37. 00| PHP 2,331. 00| | Month| 270 kilos| PHP 37. 00| PHP 9,990. 00| | Year| 3,186 kilos| PHP 37. 00| PHP 117,882. 00| Baking Soda | PERIOD| QUANTITY| PRICE/KILO| WHOLE (966Php/SACK of 50KILOS)| | Day| 1 kilo| PHP 19. 32| PHP 19. 32| Week| 7 kilos| PHP 19. 32| PHP 135. 24| | Month| 30 kilos| PHP 19. 32| PHP 579. 60| | Year| 354 kilos| PHP 19. 32| PHP 6, 839. 28| Baking Powder | PERIOD| QUANTITY| PRICE/KILO| WHOLE (960Php/SACK of 50KILOS)| | Day| 1 kilo| PHP 19. 20| PHP 19. 20| | Week| 7 kilos| PHP 19. 20| PHP 134. 40| | Month| 30 kilos| PHP 19. 20| PHP 576. 00| | Year| 354 kilos| PHP 19. 20| PHP 6,796. 80| Chocolate Bar | PERIOD| QUANTITY| PRICE/PIECE| WHOLE (30. 00Php/PIECE)| | Day| 12 pieces| PHP 360. 00| PHP 360. 00| | Week| 84 pieces| PHP 360. 00| PHP 2,520. 00| | Month| 360 pieces| PHP 360. 00| PHP 10,800. 00| | Year| 4,248 pieces| PHP 360. 00| PHP 127,440. 00 | Ground Cinnamon PERIOD| QUANTITY| PRICE/KILO| WHOLE (11665Php/SACK of 50KILOS)| | Day| ? kilo| PHP 233. 30| PHP 116. 65| | Week| 3 ? kilos| PHP 233. 30| PHP 408. 28| | Month| 15 kilos| PHP 233. 30| PHP 1,749. 75| | Year| 177 kilos| PHP 233. 30| PHP 20, 647. 05| Vegetable Oil | PERIOD| QUANTITY| PRICE/LITRE| WHOLE (1205Php/CONTAINER)| | Day| 1 litre| PHP 70. 88| PHP 70. 88| | Week| 7 litres| PHP 70. 88| PHP 496. 16| | Month| 30 litres| PHP 70. 88| PHP 2,126. 40| | Year| 354 litres| PHP 70. 88| PHP 25,091. 52| Cheese | PERIOD| QUANTITY| PRICE/GRAMS| WHOLE (110Php/450g)| | Day| 135 grams| PHP 110. 00| PHP 330. 00| | Week| 945 grams| PHP 110. 00| PHP 2,310. 00| Month| 4,050 grams| PHP 110. 00| PHP 9,900. 00| | Year| 47,790 grams| PHP 110. 00| PHP 116,820. 00| Eggs (Medium Size) | PERIOD| QUANTITY| PRICE/TRAY(30 PIECES)| WHOLE (141Php/TRAY30pcs)| | Day| 125 pieces| PHP 141. 00| PHP 587. 50| | Week| 875 pieces| PHP 141. 00| PHP 4,112. 50| | Month| 3,750 pieces| PHP 141. 00| PHP 17,625,0 0| | Year| 44,250 pieces| PHP 141. 00| PHP 207,975. 00| Evaporated Milk | PERIOD| QUANTITY| PRICE/ MILILITERS| WHOLE (41Php/300 MILILITERS)| | Day| 900 mL| PHP 41. 00| PHP 123. 00| | Week| 6,300 mL| PHP 41. 00| PHP 861. 00| | Month| 27,000 mL| PHP 41. 00| PHP 3,690. 00| | Year| 318,600 mL| PHP 41. 00| PHP 43,542. 00| Condensed Milk PERIOD| QUANTITY| PRICE/ MILILITERS| WHOLE (46Php/300MILILITERS)| | Day| 300 mL| PHP 46. 00| PHP 46. 00| | Week| 2,100 mL| PHP 46. 00| PHP 322. 00| | Month| 9,000 mL| PHP 46. 00| PHP 1,380. 00| | Year| 106,200 mL| PHP 46. 00| PHP 16,284. 00| Mini Marshmallows | PERIOD| QUANTITY| PRICE/PACK| WHOLE (10Php/PACK)| | Day| 2 packs| PHP 10. 00| PHP 20. 00| | Week| 14 packs| PHP 10. 00| PHP 140. 00| | Month| 60 packs| PHP 10. 00| PHP 600. 00| | Year| 708 packs| PHP 10. 00| PHP 3,540. 00| Candy Flower | PERIOD| QUANTITY| PRICE/PACK| WHOLE (10Php/PACK)| | Day| 6 packs| PHP 10. 00| PHP 60. 00| | Week| 42 packs| PHP 10. 00| PHP 420. 00| | Month| 180 packs| PHP 10. 00 | PHP 1,800. 00| | Year| 2,124 packs| PHP 10. 0| PHP 21,240. 00| Rainbow Sprinkles | PERIOD| QUANTITY| PRICE/PACK| WHOLE (15Php/PACK)| | Day| 2 packs| PHP 15. 00| PHP 30. 00| | Week| 14 packs| PHP 15. 00| PHP 210. 00| | Month| 60 packs| PHP 15. 00| PHP 900. 00| | Year| 708 packs| PHP 15. 00| PHP 10,620. 00| Nips (Chocolate) | PERIOD| QUANTITY| PRICE/PACK| WHOLE (20Php/PACK)| | Day| 3 packs| PHP 20. 00| PHP 60. 00| | Week| 21 packs| PHP 20. 00| PHP 420. 00| | Month| 90 packs| PHP 20. 00| PHP 1,800. 00| | Year| 1,062 packs| PHP 20. 00| PHP 21,240. 00| Fresh Ampalaya | PERIOD| QUANTITY| PRICE/KILO| WHOLE (469Php/50 KILOS)| | Day| 35 kilos| PHP 9. 38| PHP 328. 30| | Week| 245 kilos| PHP 9. 8| PHP 2,298. 10| | Month| 1,050 kilos| PHP 9. 38| PHP 9,849. 00| | Year| 12,390 kilos| PHP 9. 38| PHP 116,218. 20| Mango Jam | PERIOD| QUANTITY| PRICE/PIECES| WHOLE (145Php/200 grams)| | Day| 3 bottles| PHP 145. 00| PHP 435. 00| | Week| 21 bottles| PHP 145. 00| PHP 3,045. 00| | Month| 90 bottles| PHP 145. 00| PHP 13,050. 00| | Year| 1,095 bottles| PHP 145. 00| PHP 158,775. 00| Banana Jam | PERIOD| QUANTITY| PRICE/PIECES| WHOLE (120Php/200 grams)| | Day| 3 bottles| PHP 120. 00| PHP 360. 00| | Week| 21 bottles| PHP 120. 00| PHP 2,520. 00| | Month| 90 bottles| PHP 120. 00| PHP 10,800. 00| | Year| 1,095 bottles| PHP 120. 00| PHP 131,400. 00| Strawberry Jam PERIOD| QUANTITY| PRICE/PIECES| WHOLE (100Php/200 grams)| | Day| 3 bottles| PHP 100. 00| PHP 300. 00| | Week| 21 bottles| PHP 100. 00| PHP 2,100. 00| | Month| 90 bottles| PHP 100. 00| PHP 9,000. 00| | Year| 1,095 bottles| PHP 100. 00| PHP 109,500. 00| Single cupcake box (3 ? inches) | PERIOD| QUANTITY| PRICE/PIECES| WHOLE (204Php/24 PIECES)| | Day| 1,026 pieces| PHP 8. 50| PHP 8,721. 00| | Week| 7,182| PHP 8. 50| PHP 61,047. 00| | Month| 30,780| PHP 8. 50| PHP 261,630. 00| | Year| 374,490| PHP 8. 50| PHP 3,183,165| Cupcake  box  of 6 | PERIOD| QUANTITY| PRICE/PIECES| WHOLE (270Php/24 PIECES)| | Day| 1,026 pieces| PHP 11. 25| PHP 11,542. 50| | Week| 7,182| PHP 11. 25| PHP 80,797. 50| Month| 30,780| PHP 11. 25| PHP 346,275. 50| | Year| 374,490| PHP 11. 25| PHP 4,213,012. 5| SUMMARY OF RAW MATERIALS EXPENSES| Total Raw Material Cost Per Day| PHP 24,038. 75| Total Raw Material Cost Per Week| PHP 168,271. 25| Total Raw Material Cost Per Month| PHP 721,162. 50| Total Raw Material Cost Per Year| PHP 8,898,889. 95| G. Plan/Factory Location The Incorporators decided to put up the Manufacturing and office area in the same location. It will be situated at #56, 20th Ave. Murphy Cubao, Quezon City. The company choose Cubao to build their main office due to it is very strategic and accessible to many commercial areas here in Metro Manila.All supplies needed for production is available. H. Plant Layout AREA| WIDTH| LENGTH| 200 square meters| 164,145. 33 Square inches(105. 90 sq. meters)| 145,855. 30 Square Inches(94. 10 sq. meters)| I. Waste Disposal System Proper segregation of waste is very important to avoid any da ngerous bacteria and viruses that may cause bad effect to the company as well as to the product. Garbage disposal in any places inside and outside of the company is very necessary to make duties less demanding. All biodegradable, non-biodegradable and recyclable are separated so that, it can avoid any leakage and bad odor. By doing this, it can also help other people to make money through garbage.It can also be a source of income by selling recyclable waste to any junk shops especially dead batteries, metals, bulbs, plastic bottles, and cans. Kitchen wastes can be used for planting as fertilizer and this shouldn’t be burned because it may add up carbon dioxide emission which is bad for every individuals health as well as to our planet. J. Quality Control System BBS Corporation is very delicate with the quality control of its product as the company’s matter of safety and achieving its goal to satisfy consumers. The team ensure that the BBS Corporation’s product c ame from good quality of ingredients so that customers can assure that the product done its safety and right procedure before externalizing to the market.The company has a quality control inspector who will check the products of BBS Corporation. All the cupcakes must do its proper procedure to maintain its quality. If the cupcake/s does not pass the inspection, all of it will sell in cheapest price for the company at least to recover from all the expenses used. The quality control inspection will cover the texture, color, the packaging, and the appearance of the Ampalaya Cupcake. Cleanliness and Sanitation The primary concern of the company is to maintain cleanliness and sanitation in kitchen, working areas like office, comfort rooms, inside and outside of the company and even the employees must sanitize their hands every 15 minutes of working hours.This is a responsibility of the company to keep the surroundings away from any effects that may cause to company’s product and s ervices. All equipment use to make products is strictly prohibited to leave it without washing and dry cleaning properly after used. Employees should be wearing desired uniform during working hours with disposable gloves and hair covers. Accident Prevention, Crisis Management, and Food Safety To show a tangible love and care to our valued customers as well as to our employees, solutions are ready to prevent any inconvenience to make target number of products. Employees should be always warned or aware about safety precautions.To prevent accidental poisoning that customers may get from our products, the proponents make sure that cleaning detergents and different kinds of anti-insects, viruses, and or bacteria are in different storage or cabinet away from ingredients that used to make cupcakes. Chemicals or film developing products are locked away. Any suspicious gas leaks from the kitchen and office appliances should be always checked. First aid kit should be always ready for any acc idents may occur and there should be reminders for safety checklists posted indoors. For fire and burn prevention, everyone should know where the exit doors located, maps for fire escape plan and routes is posted in company’s wall lane. Fire extinguisher is kept inside the kitchen, garage and near a fireplace.Smoke detectors and CCTV Cameras are installed throughout the company and batteries should be always checked, security guard/s should always roam around. Fireplace chimney is professionally cleaned yearly or 6 months after if necessary. And electrical sockets not in use should be unplugged at all times. For food safety, employees must washed their hands every 15 minutes of working hours and must wear desired uniform like, hairnets, disposable gloves, masks, apron and close shoes. Food poisoning is prevented through safe food storage and preparation, all cabinets must locked properly, dry and wet ingredients separated through food dividers. Hand Washing and Clothing To av oid cross contamination, proper hand sanitizing is done every 15 minutes of working hours.Personal hygiene for employees is very important since they’re in food industry. Their uniforms are always checked by the kitchen head as well as employees condition. Proper attire and grooming of all employees before and after the work is encouraged. Dressing rooms of all employees must maintain cleanliness at all times. K. Production Cost i. Total Production Per Year FOIL CONTAINERS| UNITS PRODUCED| Per Day| 1,026| Per Week| 7,182| Per Month| 30,780| Per Year| 374,490| ii. Production Cost per Unit Ampalaya Cupcake INGREDIENT| WEIGHT/PIECES/QTY. | COST PER DAY (PHP)| All-purpose flour| 27,000 grams| PHP 176. 40| Sugar| 9,000 grams| PHP 333. 00| Baking Soda| 1,000 grams| PHP 19. 32|Baking Powder| 1,000 grams| PHP 19. 20| Chocolate Bar| 12 pieces| PHP 360. 00| Ground Cinnamon| 500 grams| PHP 116. 65| Vegetable Oil| 1000 milliliters| PHP 70. 88| Cheese| 135 grams| PHP 330. 00| Eggs| 125 pi eces| PHP 587. 50| Evaporated milk| 900 milliliters| PHP 123. 00| Condensed Milk| 300 milliliters| PHP 46. 00| Mini marsh mallows| 2 packs| PHP 20. 00| Candy Flower| 6 packs| PHP 60. 00| Rainbow Sprinkles| 2 packs| PHP 30. 00| Nips (chocolate)| 3 packs| PHP 60. 00| Fresh Ampalaya| 35 kilos| PHP 328. 30| Banana Jam| 900 grams| PHP 435. 00| Mango Jam| 900 grams| PHP 360. 00| Strawberry Jam| 900 grams| PHP 300. 00| Single cupcake box| 1,026 pieces| PHP 8,721. 00|Cupcake  box  of 6| 1,026 pieces | PHP 11,542. 50| TOTAL| | PHP 24,038. 75| PRICING SIZE| COST| SUGGESTED PRICE| Single cupcake box(3 ? inches)| PHP 44. 00| PHP 54. 00| SIZE| COST| SUGGESTED PRICE| Cupcake  box  of 6| PHP

Energy Drinks as an Emerging Social Problem Essay

It seems like there is a new drink on the markets that I beginning to stir some questionable issues on health issues. It does not contain alcohol, but simply is packed with sugar and caffeine. Energy drinks are â€Å"in† right now thanks to the media advertising and trying to sell their products. Debate has been stirred on whether anyone should be drinking these drinks, especially young adults and children. The stimulants contained within energy drinks can disrupt the hearts rhythm, elevate heart rates, cause hypertension, anxiety, headaches, interrupted sleep patterns and in some rare cases can lead to seizures. All of the combined ingredients in energy drinks and their effect are still not fully researched and unknown of the consequences, but definitely it has been figured out that energy drinks are NOT good for the body. What is now just an issued because â€Å"according to doctors† ; might later turn into laws where there has to be an age limit to be able to buy energy drinks. More than likely they won’t become illegal, but there will be a restriction on them for the safety of the younger population in the United States. As mentioned earlier drinking energy drinks is started to become a problem because doctors played the role of claimsmakers. Right now they are trying to convince the general public that something is wrong and something needs to be done about it. To them, consuming energy drinks is a â€Å"troubling condition†. Because of this discovery that energy drinks are bad for the body, the media began to cover this issue. It is not a big issue right now and cannot be described as a social problem because this emerging social problem has really only gotten to the media coverage stage. Time will still tell what the public reaction is going to be. Right now it seems like there has been no reaction to this issue. There are still 3 stages this emerging social problem need to go through; policy making, social problems work, and policy outcome. The claimsmakers have used typifying examples to try to show that energy drink consumption really is a problem. Natural News. com mentions that a 15 year-old boy with ADHD went to the hospital and was suffering from a seizure after drinking two bottles of Mountain Dew and his pill, but energy drinks have 3 to 5 times the amount of caffeine that sodas do. The claims warrants here are simple; something needs to be done to protect the younger population from troubling and unhealthy choices. In conclusion, claimsmakers want restrictions on energy drinks to make it harder for young adults to consume; thus a healthier America. Energy drink consumption seems to be the cigarette of their generation for a lot of young people. Just how cigarettes ended up with laws being made for them, it is very possible that energy drinks will get some kind of restriction on them. This debate on energy drink consumption has begun to get heated and forecasting a big change in policies for energy drinks are very possible in the near future. http://www. devonbate. com/energy-drinks-that-big-of-a-deal/ http://www. foxnews. com/health/2011/02/15/energy-drinks-harming-kids/ http://www. naturalnews. com/032786_energy_drinks_side_effects. html.

Free Essays on Siddartha

The Significance of the River in Siddhartha In the book Siddhartha by Hermann Hesse the significance of the river is displayed throughout the experiences that Siddhartha has next to the river and the things that by listening to the sound he comes to understand. Siddhartha is learning something from the moment he rides the ferry to the time when Govinda lays on the ground with tears flowing uncontrollably. Siddhartha admits to having no money to pay for the voyage, but the Ferryman says that friendship is payment enough, and takes him into town. After leaving town, Siddhartha returns to the river where had met the Ferryman earlier. Intrigued by the river's beauty and silent wisdom, Siddhartha decides to stay by the river. Siddhartha soon meets the Ferryman Vasuveda, the same man who took him across the river earlier. Siddhartha offers to be Vasuveda's apprentice, an offer that the Ferryman graciously accepts. The two grow together as Siddhartha begins to learn the river's wisdom, and soon Siddhartha begins to emulate Vasuveda's demeanor, expressing a contented peace in the routine of daily life. Years pass. One day, the two Ferrymen hear that the Buddha is dying. Kamala, on hearing the news as well, travels with her son to be near Goatama. As she passes near the river, she is bitten by a snake and dies, but not before Vasuveda takes her to Siddhartha. After Kamala dies, Siddhartha keeps his son with him by the river. The boy, though, refuses to accept Siddhartha as his father and consequently does nothing he is told. Many months pass, but the boy remains intransigent. Eventually the boy runs away. Vasuveda tells Siddhartha to let him go, but Siddhartha follows him. Upon reaching the town, Siddhartha recalls his own experiences there and admits to himself what he knew all along, that he could not help the boy. Siddhartha feels a great sorrow at this loss, and the happiness he had known as a Ferryman leaves him. Vasuveda soon... Free Essays on Siddartha Free Essays on Siddartha The Significance of the River in Siddhartha In the book Siddhartha by Hermann Hesse the significance of the river is displayed throughout the experiences that Siddhartha has next to the river and the things that by listening to the sound he comes to understand. Siddhartha is learning something from the moment he rides the ferry to the time when Govinda lays on the ground with tears flowing uncontrollably. Siddhartha admits to having no money to pay for the voyage, but the Ferryman says that friendship is payment enough, and takes him into town. After leaving town, Siddhartha returns to the river where had met the Ferryman earlier. Intrigued by the river's beauty and silent wisdom, Siddhartha decides to stay by the river. Siddhartha soon meets the Ferryman Vasuveda, the same man who took him across the river earlier. Siddhartha offers to be Vasuveda's apprentice, an offer that the Ferryman graciously accepts. The two grow together as Siddhartha begins to learn the river's wisdom, and soon Siddhartha begins to emulate Vasuveda's demeanor, expressing a contented peace in the routine of daily life. Years pass. One day, the two Ferrymen hear that the Buddha is dying. Kamala, on hearing the news as well, travels with her son to be near Goatama. As she passes near the river, she is bitten by a snake and dies, but not before Vasuveda takes her to Siddhartha. After Kamala dies, Siddhartha keeps his son with him by the river. The boy, though, refuses to accept Siddhartha as his father and consequently does nothing he is told. Many months pass, but the boy remains intransigent. Eventually the boy runs away. Vasuveda tells Siddhartha to let him go, but Siddhartha follows him. Upon reaching the town, Siddhartha recalls his own experiences there and admits to himself what he knew all along, that he could not help the boy. Siddhartha feels a great sorrow at this loss, and the happiness he had known as a Ferryman leaves him. Vasuveda soon...

The Puritan Perception of God and Religion essays

The Puritan Perception of God and Religion essays A primary part of American fate is shaped by the first Puritans who landed on the shores of New England, Massachusetts. Exiled from England, their agenda was strictly religious. Religion and spiritual inspiration went hand in hand as it ultimately became a guide for the New World ("The Pilgrims"). The Puritans settled where they created a philosophy that was essential in the shaping of religion in America. They merely wished to influence others by their concept of faith, the particular idea of the covenant with God and the belief that one's destiny was predetermined. Their mission was to create a godly community demonstrating a life of passion and fellowship that would be symbolic to Puritans worldwide. The events that lead to the settlement of New England at Plymouth and Massachusetts Bay derived from the religious conflict that began by Martin Luther's Reformation movement and the formation of the Protestant Church ("People After being established, the Pilgrims set out to fulfill their primary goal, the establishment of a more pure church. The ...

Beijing

I’m going to look at how Beijing’s (while mentioning China) climate will be affected and change if the average temperature will rise, creating global warming around the world. An overview of how Beijing’s weather and climate is currently. Average temperature in January is -7o to -4o C, while average temperatures in July are at 25o to 26  °C. Highest temperature ever recorded is 42 °C and lowest recorded is -27 °C. Annual precipitation is over 600 mm, with 75% of that in summer. Beijing is located in a high pressure area. Under the scorching sun in summer, heavy rainstorms also sees to occur late in the season. The citys climate is a monsoon-influenced humid continental climate characterized by hot, humid summers due to the East Asian monsoons, and generally cold, windy winters that reflect the influence of the vast Siberian anticyclone. Frequent typhoons coming from the Pacific Ocean also influence the city but in a minor scale, most of the typhoons make their direction for Japan and never really reaches into Beijing. Springtime weather in Asia produces intense wind storm events that can pass over the Gobi Desert along the northern China / Mongolia. These prevailing westerly winds brings dust from the desert and trough suspension carries the sand dust via Beijing and further on. This threatens Beijing by a rolling tide of sand advancing on the capital from the Gobi Desert that is responsible for the massive dust storms every spring. If we then assume that the average temperature is rising, I think that the long term warming will cause a bit more spreading (in number) of natural hazards such as monsoons, (droughts), typhoons leading to more severe rainfall. Since the typhoons never really reaches the city but foremost Japan (due to the coriolis force/effect) the size and number may increase and then there will be more rain. Mostly this happens if the ocean currents are warm. The precipitation from both the monsoons and typhoons but also through convectional rainfall will eventually increase leading to e. g. floods (in coastal areas) and agricultural crops may die or grow (depending of what type of crops and its surrounding) more because of the intense rainfall. The temperature rises heating the land more which makes moist, warm air which becomes less dense and is forced to rise as strong convectional currents. In this picture below you can see were most of the precipitation occurs due to e. g. monsoons in the southern China, in the summer when there is strong solar radiation and the rain period is at its highest in Beijing. If we would see a similar picture but in present time or in about 10 years from now I would say that the color of amount precipitation in Beijing would be more in the blue scale. Because the winds bring more moist and rain clouds since the earth is moving. The climatic change may even change or disrupt the monsoonal pattern. In winter the temperature can be very low but if the global temperature rises I think so will the cold temperatures. It will not be as cold in the future as it is now. The Gobi Deserts sand dunes are already slowly expanding with winds blowing the sand towards the capital. In their wake, these massive dust storms have left entire towns abandoned and refugees left in a high number. The dust storms have probably also brought some weather effects due to the high altitude transportation of the sand. These winds are capable of generating huge yellow clouds of suspended dust which based on the direction of the prevailing wind can be sent out to sea to North America. And even have an impact on the visibility across different regions in the south western United States Part of the reason for why these dust storms are so severe, is maybe because the soil is so loose and fine. In addition to the fact that sandstorms cause such inconvenience in people’s lives, they also influence agricultural production, transportation and shipping, and other industries, and cause serious economic damage. The problem is overgrazing and deforestation which causes many land areas in China to become a desert. Due to this desert spreading that is getting closer to Beijing the government is planning to plant a â€Å"green wall† of millions of trees between Beijing and the sands. The plants should be planted to bind the soil more effectively. Some of the smaller rivers or lakes could even disappear due to the desert spreading cutting of water supply. And the larger rivers that transports some of the melting glaciers from the Himalayas could expand and lead to flooding in some cases. The air pollution from the city results in damage to air and water quality, agriculture and human health, with acid rain falling down. The climatic change will also have a great impact on the economy since they have to prevent some hazard from spreading far too much but the economy will also lose a lot of money if the agricultural farming is reduced every year. But if the rainfall changes the agricultural problem will give the economy a profit. Many people would have to leave their homes to try to find another place to grow their crops or move into the main city to try and find a job. Due to arable agriculture and overgrazing wind removes the soil so that soil erosion occurs. Then, during times of erosive rainfall or windstorms, soil may be detached, transported, and (possibly travelling a long distance) deposited. It has impacts which are both on-site (at the place where the soil is detached) and off-site (wherever the eroded soil ends up). As a conclusion Beijing will probably have more rainfall due to the monsoons and typhoons. The desert will increase or decrease (not expand as much) depending on how much it will rain and if the soil is nutrient enough to let vegetation grow. But if it increases Beijing will suffer from more dust storms as a thick layer of haze that can reduce direct solar radiation, it can have a dramatic impact on the visibility. It will also get warmer in the city since the air pollution is very high making a sort of cover over the area, thereby trapping the sun radiation from going back out into the atmosphere, making it more humid. The temperature will get higher during all seasons but in a slow process. The economic development may decrease because of manly the loss of agricultural land to soil erosion.