How Technology Is Changing The Way How We Communicate

The reading I will be analysing is The Humanisation of Media by Robert G Picard. Robert G Picard is a leading academic expert on media businesses and media policy. Robert is known for being the father of media economics studies. The issues he talking about overcoming the limits of mass communication. Another interesting issue he is talking about is the how technology of social media changes the way we communicate. The main purpose of the article talk about how technology is changing the way how we communicate. Another purpose he talks about is the future of communication of how we went from drawing on wall with stones to tying on our smartphones and computers. One of the major points of this reading was about social media how we are altering communication. Robert States the power and influence that social media has and how it can change our thinking for example Robert talks about how we use Google, Facebook and other social media platforms to determine how we use their services for various stuff . Privacy is another issues he addresses which our privacy terms are being breached and how surveillance is always spying on us for personal information he also talks about how privacy is being reduced around social media. Digital systems for social control and influence talks about how every major government conducts surveillance using the Internet and Social media,. Popularised communications would have to be most relatable topics to talk about in the readings due to talkingShow MoreRelatedEffects of Technology Essay1265 Words   |  6 PagesEnglish 091-040 4 December 2012 Effects of Technology in our world I. 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Throughout the book she mentions a piece that can relate to technology in the generation we live in and how it shapes the way we communicate, â€Å" There is no excuse for pidgin spoken by native Hawaiians who had the advantages of American education. Perhaps I have a mania on the subject, but I am convinced thatRead MoreCell Phones And Its Effect On Our Lives934 Words   |  4 Pagesin our generation. This seems to be not a problem at moment, but with advancement of technology and new ways of meeting people digitally is seems people feel it’s appropriate to constantly be on their mobile devices without any consequences or surroundings. With Mobile device and other forms of wireless communication also effecting on distracting driving. The use of cell phones pose a risk for society in many ways involving cell phone co nversations and texting or instant messaging in car distractRead MoreIs Technology Ruining The English Language?845 Words   |  4 PagesIs Technology Ruining the English Language? A Look into the Impact of Technology on the English Language The English language is always changing. It has been evolving slowly over time. The language that was spoken over 2,000 years ago is entirely different from the everyday language that we use today. In recent years, the English language has evolved rapidly due to the advancements of modern technology. Despite having pros and cons, technology has played an important role in changing the EnglishRead MoreLanguage And Communication Essay1426 Words   |  6 Pages(2011, p6 ) discusses how language can of course be all these things. Language can be thought of as something oral that humans use to communicate but it can also be an object that is used to record and document. Cremin Myhill (2012, p 6). explains that we can view language as a physical form in the way of speech, audio recordings and writing. This essay will explain how language can be seen as both an object to be analysed and a social process used for people to communicate. Language is versatile

Identity and Belonging of Interracial Children Free Essays

Author is going to discuss the topic of biracial/ interracial children in 21 century. It is very common topic at this stage as multiculturalism become more popular and spreading all around the globe. Multiculturalism is â€Å"global shifts of power, population and culture in the area of globalization and â€Å"post colonialism†, as nations around the world establish independence in the wake of the decline of Western empires. We will write a custom essay sample on Identity and Belonging of Interracial Children or any similar topic only for you Order Now Globalization transforms previously homogeneous cities or regions into complex meeting grounds for different ethnic, racial, religious, and national groups, challenging the political and cultural system to accommodate this diversity†(Jay 2010, pp 1). It’s simply means the moving and mixing of the people of different race and religion all around the world. Multiculturalism has its ups and downs. In some way it is good that all people are mixing as in economic way countries are getting stronger when more educated people coming into politics. The recognition that society’s becoming multiethnic is not just about economics, people have understand that a lot of difficulties concerning ethnicity, identity and race has become an issue (Modood 2007). Raising biracial children arose from our observation that while the multiracial population is increasing we are missing a systematic understanding of the self and social identity development process among mixed race children (Rockquemore and Laszloffy 2005). Identity is about the understandings people maintain in relation to who they are, and what is important to them. There are two types of identity: self and social identity. Social Identity refers to the characteristic given to individual by others. Self identity refers to someone who is different from others or as a unique individual. Individual identities play an important role in forming a mature and healthy personality (Marcia 1980). Biracial children have particular difficult time during adolescence, due in part to lack of a clearly defined social identity (McRoy and Freeman 1986). Children’s identity development is dependent on having a secure sense of who they are, where they come from, and how their families and communities accept them. The development for biracial children can be more complicated than those of single-race children. Biracial people develop a sense of identity on one of three ways. They can select one identity, a state called singular identity. They can develop a protean identity, where behavior and racial/ethnic identity varies by situation. Or they can decide not to be concerned with issues of racial / ethnic identity at all and take on a transcendent identity (Fisher and Lerner 2005). Biracial children are born from parents whose racial groups are different from each other. Children of dual heritage may have identity problems related to feelings of uncertainty surrounding their ethnicity. Biracial children in the midst of their identity formation, vulnerable as they continue to struggle in a culture that is still partially closed to them. Often interracial children can be negatively affected by feeling the pressure to take a single identity. Children are faced with problems that tend to produce reactions of guilt, insecurity, anxiety, and emotional instability. Biracial children would like to identify with both parents but find themselves torn between the loyalty they owe each parent. Since they cannot identity with both parents, the child feels resentment towards one or both parents while at the same time , they may feel guilty towards the parent with whom they do not identify (Clauss-Ehlers 2009). Children learn about race true their interaction with others. Major influence on development of identity has parents, teachers and social groups. Within the context of these interactions, they come to understand who they are in this world. Wardle (1989) says that today, parents assume one of three positions as to the identity of their interracial children. Some insist that their child is above all and that race or ethnicity is irrelevant, while others choose to raise their children with the identity of the parent of color. Another growing group of parents is insisting that the child have the ethnic, racial, cultural and genetic heritage of both parents. Biracial children pass through a series of stages in developing their sense of racial/ethnic identity. These stages are simply the development milestones that all children pass through, including color differentiation, racial awareness, self-and race awareness and personal evaluation (Johnson, 1992). Their sense of identity is also shaped by existing social categories that to some extent limit the perception of options that are available for racial definition. For example if child is half Afro-American and half Asian, if he or she has dark skin and have more look likes as African in the social world they will be accepted as African American , even thought child would consider different option. Tiger Woods is excellent example of it. When he was asked if it bothered him, the only child of a black America father and Thai mother, to be labeled African American. He answered ‘yes’. Woods created acronym â€Å"Cablunacian†, to reflect the fact that he is actually one eight Caucasian, one fourth black, one eight American Indian, and one half Asian (Rockquemore and Laszloffy 2005). All children form interracial marriages encounter problems identifying themselves and preserving their cultural heritage (Kerwin et al. 1993). Especially in adolescence time when children starts to identify who they are and where they belong to. It is very hard for them to identify them self’s because society tends to put people into convenient categories but biracial individuals do not belong to one. When growing up children might feel like second class individuals and be rejected. According to Wardle (1989), experts do not agree as to what the biracial child identity should be. Some believe an interracial child should have the identity of the parent of color because historically that has been the case, and also because society these children as having the identity of the parent of color. However, others have argued that the identity of any child is based on an accurate presentation of his or her true background. Life can be hard for biracial children as they are sometimes pegged as not â€Å"black† enough to hang with black kids, or not â€Å"white† enough to hang with the white children. So they are stuck between a rock a hard place struggling to fit into a particular click. Fitting in is very important during this age their self esteem can be severely crippled if they don’t find a group of friends they can relate with. Although now, society tends to more accept interracial individuals as they become more familiar with them and its becoming more and more common(Rockquemore and Laszloffy 2005). One more problem which family face is raising multi-racial child with religion. It is common that different religions are mixing, but this can lead to a lot of problems. Two marred individuals with different religion views might not experience any problems between them self’s but it is very important to raise child without any pressure. In bi-racial homes, it is prudent to celebrate festivals of both the partners. Both should try to understand the religion of the other and allow him or her to celebrate as per belief. The child should also be encouraged to learn both the religions and cultures and should be allowed to select between the two and to follow whatever he/she is comfortable with. Ethnicity and identity issues are not new to us, it is been around for many years and for as long as we live, we have to deal with these matters. There will forever be differences between us since we are born in different families, cultures, countries and different continents. Mixed race children face challenges. Research indicates that biracial children embrace all the components of their heritage. Parents play a very important role in the child identity level because they spend most of their time with their children. Therefore, it is very important to provide biracial children positive role models. In a community where biculturalism is accepted, children do not experience any difficulties in growing up (Ladner 1984). Especially now day’s people have to understand and accept the fact that population of multicultural individuals is increasing. How to cite Identity and Belonging of Interracial Children, Papers

Marketing Orientation Critical Tactics For Implementing Free Solution

Question: Describe about the Marketing Orientation for Critical Tactics for Implementing. Answer: Introduction Companies are developing and planning strategies that let them attain a competitive advantage through their core competencies. In other words companies are selecting their business orientation which is the method to do their business in a more competitive manner. While selecting to be market oriented companies are trying to direct their organizational efforts towards better performances, increased productivity and profitability. (Belz 2009)The report is a description on Boots UK Limiteds business orientation. The methods that has been used to make Boots market oriented and the various benefits that are incurred to the company by adopting market orientation strategy. The various challenges faced by the company in order to implement the strategies. Company Introduction Boots UK Limited is a pharmacy chain outlets operating in the United Kingdom and Ireland. The companys range of products include pharmaceuticals, healthcare, beauty and skincare. The company was founded in the year 1849 by John Boot. The company is currently headquartered at Nottingham in the United Kingdom. The company employs over 70,000 employees in the United Kingdom and 1,900 in Ireland. The company has a retail website and also has a loyalty card program called the Boots Advantage Card. (Burt 2011)The company has several outlets in high street, airport terminals and shopping centers. The company The Boots Company Plc merged with Alliance Unichem in 2006 to form Alliance Boots, which was later bought by Kohlberg Kravis Roberts and Stefano Pressina in 2007. From 2012 Walgreens gradually bought stakes in Alliance Boots, hence the Boots became a subsidiary company of Walgreens Boots Alliance. The companys slogan is Feel good. Analysis of Business Orientation of Boots Boots UK is pharmaceutical health and beauty products company with over 2,500 stores from small local community pharmacy to large health and beauty stores. The brand is committed to provide unique customer and patient care through employees, who are the strength of the business.(Hill, Jones Schilling n.d.) Boots has devised their operational plan on basis of macro environments like political, economic, social, technological, environmental and legal factors within UK and micro environmental factors like customer, employees, suppliers, shareholders, competitors and so on. The business orientation refers to the several dimensions of business as marketing orientation, product orientation, employee orientation or customer orientation of Boots. (Best 2009) Marketing Orientation: Through this dimension a business designs their products after conducting market research on customer, in order to meet their needs. There are three components of customer orientation namely market segmentation or customer segmentation, competitive orientation that can be understood by Porters 5 forces and interfunctional coordination. The customer segmentation can be done by geographical, demographic, psychographic or behavioral variables. Boots undertake segmentation on basis of population, size of geographical area, sex, age, education, income, interest, lifestyle, social status, personality, customer loyalty and so on. Boots primarily caters to upper and upper-middle class income groups of all ages, sex, education, interest in a concentrated geographical areas of UK and Ireland.(Netessine Tang 2009) Figure 1: Boots products on basis of segmentation Source: Author Porters Five Forces is used to study the industry level competition existing by the following analysis: Entry of competitors: Boots is a large scale company operating in the UK and Ireland where threat from new entrants is significantly low due to high investments required. Figure 2:Porter's 5 Forces Source: (Schermerhorn 2010) Threat of Substitute: The threat from substitute products in cosmetics as well as medicine is considerably high due to UK and Ireland opening up its markets to foreign companies. Bargaining power of buyers: Due to presence of large number of competitors Boots experiences significant bargaining power from buyers. Bargaining power of suppliers: The bargaining power of suppliers is considerably less as compared to the sheer size of Boots.(Schermerhorn 2010) Rivalry among existing players: Tesco is importing medicines of cheaper variant from Russia and China, which is the primary competitor of Boots. Other competitors are Bluemercury, Macys, Sephora and so on, with cut throat competition amongst them. (Porter 2008) Production Orientation : In this process the business aims to develop its current product. Either the existing product is developed or the product efficiency is increased. Ansoffs matrix depicts four quadrants of product development, market penetration, market development and diversification. The matrix is used by Boots in order to assess product oriented development. In product development the company has developed many cosmetic and beauty care products which has provided a competitive edge. (Haq 2008)In product diversification the company has created variant of the same product in new market segment as in case of toiletry products, the company manufactures unique toilet papers or its Ireland market. The company has been primarily catering to upper and upper-middle class segment hence the company has not penetrated the various other income segments of the market. Boots has also not explored other markets in international sphere hence the company has not attempt market development.(Alon 2013) Figure 3: Ansoff's Matrix Source : (Alon 2013) Employee Orientation: The process entails introduction of new employees to the techniques, processes, goals and profile of the organization to get accustomed to its culture. The concept of marketing mix product, price, place and promotion has been extended to add people, process and physical evidence. At Boots people component in the marketing mix includes the management and the employees who are responsible for marketing activities. The organizational culture of Boots is reflected through its employees as these dynamic individuals effectively promote products of Boots to customers and provide services. The HRM team at Boots provides necessary training, mentoring for enhancing skills, knowledge and technical expertise of these employees. The process are the various marketing activities that create overall efficiency and effectiveness for systems. Physical evidence includes the stores and outlets present of Boots that deliver friendly, tidy and healthy experiences.(Belz 2009) Customer Orientation: The customer is regarded as the king in this step and the business strategies to service or value add benefits it provides clients. Boots attend and delivers to its customers by applying the marketing mix. This enables the company to provide right sets of products at the right place and right price. Boots store near NHS keeps mostly medicines compared to cosmetic products and its stores on High Street keeps more of cosmetics. Whereas at the airports its stores has constituents from medicines as well as cosmetics. Customer convenience is another aspect of customer orientation where Boots provides its customers with efficient value chain. Boots operate in three forms of stores, one being Boots shops like Boots health and beauty stores, Boots flagship stores and Boots travel stores and most of the stores are located in densely populated areas. It has been estimated that UKs 90% population stays in 10 minutes drive proximity to Boots stores.(Buttle 2009) The company has a loyalty card program that is very well accepted and provides customers a sense of value. The company also provides online shopping portals that is connected to its stores and ensure safe, convenient and on-time deliveries. Recommendations The above analysis of Boots business orientation reflects that the company is profitable and most of its revenue is generated from a segment of customers. In order that Boots redirects its activities in a more market oriented manner the following recommendations has been formed; Boots targets a narrow spectrum of customer from the upper and upper-middle class. In order to be more market oriented the company needs to expand its private label products and open up stores in a wide variety of location that gives access to all. Boots is analyzed in Porters generic strategies to categories its products as cost leaders, focus products or differentiated products. (Akan et al. 2006)The companys products mostly cater to focus strategy where they cater to a single segment of the consumer. The company needs to focus on creating more cost leader types of products to cater to the broader segment on the market.(Porter 2008) Figure 4: Porter's Generic Strategies Source: (Porter 2008) The company needs to apply the BCG matrix to identify its products under the heads as those which are star products, products which are cash cows and earn revenue for the company. Products that low revenue earning and those which are totally unviable. This analysis of its various products will entail the company to focus on products that have capability to generate greater revenues.(Lowy 2011) Figure 5: BCG Matrix Source: (Lowy 2011) While analyzing the Ansoffs matrix for the company, findings were that market penetration has been totally ignored. Hence the company has to focus on market expansion to expand its current business. Boots is competing with Tesco, Body Shop, Sainsburys, Asda, Superdrug, MS, Morrison, Debenhams and so on. The feature that will enable the company to set it apart from others is product development as it has physical as well as insubstantial benefits and helps attain competitive advantage. Benefits A business that implements and redirects business orientation to market orientation is able to directly assess the benefits that accrue to them. The several benefits that Boots will have implementing market oriented strategies are as follows; Customer centric approach will help the company cater to customers better enhancing their levels of satisfaction and loyalty. Boots stores are equipped and refurbished according to demands of customers such that adequate stock are replenished according to needs. This strategy helps addressing customer demands. The customer loyalty program at Boots is made to increase buyers value, which in turn affects frequent shopping and customer loyalty. The market oriented approach allows Boots to maintain competitive advantage over others. (Hitt, Ireland Hoskisson n.d.) Challenges The marketing oriented strategies if applied efficiently can help the company yield adequate results and considerable market share. There are certain issues that are faced by the company while applying these strategies. Some of the challenges faced are as follows; The cost for conducting market research and determining ways make business market oriented is hefty. The procedure to determine the technique is highly cost ineffective. Customers often have to pay higher price for their desired product at Boots. As there is an available stock at Boots every time and customers get their desired product, the products are often priced at above market price tags. In market orientation product development often varied customers have different choice leading to uncertainties in product development. (krinjar 2008) Conclusion Marketing is a critical aspect for every organization as its success depends on it. Boots is a leading retailer in UK providing varied products to its customers from health to beauty and skincare. The company is profitable sue to its dynamic marketing team and RD team that functions hand in hand to develop strategies for efficient and effective policies for the company. The company has capability to becoming the top retailer in UK if it is able to adapt certain changes and innovative techniques to its current state of art processes. The company already enjoys a huge brand loyalty and has a million of satisfied customer base. The company has to constantly surge and keep innovating tactics and forms of marketing in order to emerge as a global player in pharmaceuticals, health and skin care brand. (Diffey 2009) Bibliography Akan, O, Allen, R, Helms, M Spralls III, S 2006, 'Critical tactics for implementing Porter's generic strategies', Journal of Business Strategy, vol 27(1), pp. 43-53. 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